Managing Director at StraightTalk Marketing (2024-11 – Present)
Brought AI and medical services to market with growth-oriented marketing strategies
- Launched targeted LinkedIn campaigns supporting 2x faster ticket sales for London Experience Week
- Led marketing for AI startup BlueberryLabs: Positioned them as AI/knowledge management leaders via LinkedIn, growing followers to 300+ senior leaders and securing a prototype pitch with a top global law firm
- Delivered video/podcast style content strategy to establish thought leadership on AI's role in legal/medical knowledge work
- Built SentientPro's marketing tech stack: Created a LinkedIn-driven content strategy that attracted first paying customers, ensured GDPR compliance, and designed targeted HubSpot sales brochures
- Built the foundation of marketing for a leading medical clinic - Ark Clinics: Implemented a content strategy across LinkedIn and Instagram to establish credibility and trust. Developed a clear brand identity and consistency - resulting in their first 100 organic social media followers in 3 months
Head of Marketing at Qbtech (2022-01 – 2024-11)
Drove 40-50% year-on-year business growth by through clear leadership of Qbtech's global marketing and brand strategy.
- Delivered record 40-50% business growth, exceeding lead targets doubling year-on-year MQLs to more than 2,000 in 2024
- Increased website traffic by 900% and boosted marketing email outreach by more than 199% leading to more relevant traffic from ICPs and more conversions
- Led a full brand refresh and website relaunch (2024), migrating to WordPress and Salesforce for enhanced scalability, lead scoring, and user experience
- Built and led a high-performing marketing team (7 hires), fostering a culture of accountability with structured one-to-ones, team and individual KPIs
- Partnered with Product teams to co-lead new product development, aligning marketing strategies with commercial and innovation goals
- Launched the "Rethinking ADHD" podcast (Seasons 1 & 2), amplifying thought leadership and engaging global audiences in ADHD innovation
Digital Marketing Manager at Qbtech (2019-05 – 2021-12)
Drove Qbtech's growth with targeted digital marketing and impactful branding.
- Spearheaded Qbtech's rebrand and commercial website relaunch, transforming its UX, visual identity, and content strategy to drive engagement and lead conversion
- Developed and executed a high-impact lead generation strategy, increasing leads by 700% in 2.5 years—with marketing contributing 40% of Qbtech's sales in 2021
- Designed and led the integration of HubSpot forms, Calendly, LinkedIn Ads, and Google Ads to build a high-converting, multi-channel lead funnel specifically targeting clinicians
