Tran The Ban

Marketing & Events professional with 4+ years of experience delivering student-focused campaigns, partnerships, and large-scale events across the UK and Vietnam. Experienced in organising 1–2 monthly events within the international student accommodation sector, with strong insight into international students, community engagement, and student housing. Skilled in event marketing, stakeholder engagement, and multi-channel campaigns across UK markets.

Fluent in English and Vietnamese, with professional working proficiency in Mandarin and Thai.

Marketing & Event Specialist - Uhomes.com - London, UK

(2024-02)

• Event Planning & Student Engagement: Planned and delivered monthly offline and on-campus events across UK universities to drive brand awareness, student engagement, and new user acquisition for the company. Collaborated with external partners, local businesses, and international student societies to co-organise large-scale activations, networking events, and community campaigns, generating over 700 new users in 2024 and 900+ new users in 2025.
• Multi-Channel Marketing & Campaign Delivery: Led integrated marketing campaigns across social media, email marketing, SEO, and Google Ads, contributing to increased engagement, customer reach, and overall campaign performance across student and lifestyle-focused audiences.
• Audience Growth & Content Strategy: Grew organic online communities by 700+ followers within one month through audience-focused content planning, trend-led campaigns, and targeted social engagement strategies.
• Influencer, Partnership & Community Marketing: Collaborated with influencers, external businesses, and multicultural communities to strengthen brand visibility, increase customer engagement, and support event-led promotional campaigns across digital and in-person channels.
• International Stakeholder Communication: Leveraged fluency in Vietnamese, English, Chinese, and Thai to build partnerships with Southeast Asian student societies and international communities, supporting collaborative campaigns and cross-cultural engagement initiatives across UK campuses.
• Creative Production & Brand Assets: Produced branded visual and video content using Adobe Creative Suite, Canva, and Premiere Pro to support digital campaigns, social media communications, and live event promotions.
• CRM Reporting & Campaign Insights: Produced monthly performance reports using internal CRM systems, campaign analytics, and audience insights to evaluate engagement trends, application performance, and campaign effectiveness. Used data-driven findings to optimise future marketing strategies, refine targeting approaches, and identify underperforming activities for improvement or removal.
• Digital Performance & Brand Visibility: Supported long-term brand growth through campaign optimisation, consistent brand communications, and customer-focused marketing initiatives aligned with business objectives and regional engagement goals.

Seasonal Marketing Assistant - Club Excel - London, UK

(2023-11 - 2024-01)

• Seasonal Campaign Support: Supported the execution of seasonal marketing campaigns and Christmas promotional events across digital and in-person channels.
• Social Media & Paid Advertising: Managed social media scheduling, campaign coordination, and paid advertising through Meta Business Suite to support audience growth and engagement.
• Community Engagement: Assisted with outreach events and local activations, contributing to a 20% increase in engagement during the seasonal campaign period.
• Creative Content Production: Designed promotional materials and campaign visuals to support online and offline marketing activities.

Marketing Executive - TSL Group (Tapas Fusion & Frost) - Glazebury, UK

(2023-03 - 2023-09)

• Multi-Channel Marketing: Led integrated campaigns across social media, email marketing, SEO, and Google Ads, contributing to increased engagement and sales performance.
• Audience Growth & Content Strategy: Grew organic online communities by 700+ followers within one month through audience-focused content planning and social engagement strategies.
• Influencer & Partnership Marketing: Collaborated with influencers and external partners to enhance brand awareness and strengthen customer engagement.
• Creative Media Production: Produced visual and video marketing content using Adobe Creative Suite, Canva, and Premiere Pro for digital campaigns and promotional activities.
• Digital Performance & Brand Visibility: Supported brand growth through consistent online communications, campaign optimisation, and customer-focused marketing initiatives.

Marketing Executive - TPC Vietnam - Ho Chi Minh City, Vietnam

(2020-03 - 2021-05)

• Performance Marketing: Delivered data-driven digital campaigns using Google Ads and Analytics, improving campaign ROI and marketing performance.
• SEO & Content Marketing: Produced SEO-focused content that achieved Top 10 Google rankings within two weeks through keyword optimisation and audience-focused copywriting.
• Campaign Reporting & Analytics: Supported campaign tracking, reporting, and performance analysis across multiple digital marketing channels.
• Email Marketing & Creative Support: Assisted with email campaigns, content production, and creative asset development to support wider digital marketing activities.

MSc - Strategic & Digital Marketing - University of Leicester (2021 - 2022)

Bachelor of Business - Marketing - La Trobe University (2017 - 2020)