Ria Gupta

Brand & Digital Marketing Executive with experience supporting integrated campaigns across consumer and luxury brands including Beko and Ferrari. Experienced in campaign execution, creative briefing, brand and agency partner coordination, cross-functional collaboration and performance reporting across digital, CRM, social and experiential channels. MSc International Marketing Management graduate with a strong interest in beauty, luxury retail and customer-focused brand marketing.

Brand & Digital Marketing Executive at Beko PLC (2025-11 – Present)

• Manage day-to-day social and creative agency relationships, developing campaign briefs, reviewing assets against brand guidelines and coordinating feedback, approvals, timelines and deliverables across internal and external stakeholders.
• Deliver integrated brand campaign activity across digital and internal channels, coordinating creative development, product imagery, copy and promotional assets from initial brief through approvals, launch and execution.
• Create campaign updates, performance presentations and marketing trackers to communicate plans, key actions and results across internal stakeholders and agency partners.
• Conduct regular competitor, consumer and social trend research to identify emerging opportunities and inform campaign planning and creative development.
• Led end-to-end delivery of an internal brand launch across two venues, coordinating creative development, suppliers, purchasing and budget requirements from concept through execution.
• Own monthly digital performance reporting across GA4, Google Search Console, Fathom and iSite, analysing website, brand and content KPIs and translating results into recommendations for future marketing activity.

Marketing & Student Engagement at Swansea University (2023-09 – 2024-05)

• Delivered presentations to audiences of 150+ prospective students, communicating key university initiatives and contributing to a 20% increase in enquiries and enrolments.
• Supported multi-channel marketing campaigns across digital and offline channels, helping increase career programme participation by 15% while maintaining brand consistency.
• Coordinated open-day events for over 500 attendees, managing logistics, marketing collateral and stakeholder communications to enhance the visitor experience.

Sales & Marketing Analyst at Ferrari UK (2022-09 – 2023-09)

• Supported the localisation and execution of global Ferrari marketing strategy for the UK market, coordinating with dealerships, internal teams and external agencies to maintain brand consistency and local relevance.
• Coordinated exclusive customer events and brand activations, managing stakeholders, marketing collateral and execution to deliver high-touch experiences for Ferrari clients.
• Supported dealer marketing activity across Ferrari UK's 14-dealership network, partnering with retailers and cross-functional teams to maintain global luxury brand standards and deliver a consistent premium customer experience.

Brand Awareness & Engagement Intern at Think Pacific (2021-07 – 2021-09)

• Designed and delivered a virtual social action campaign on sustainability and animal welfare, producing 5+ branded assets and 3 stakeholder presentations.
• Implemented a multi-channel communication plan across Instagram, YouTube and LinkedIn, collaborating with NGOs and local government to expand outreach and visibility.

Digital Marketing & Brand Intern at Dell EMC Dubai (2021-06 – 2021-09)

• Conducted market and competitor analysis across EMEA, identifying trends and insights to inform localised marketing strategy, content and promotional activity.
• Audited LinkedIn, Instagram and X presence, delivering actionable insights that improved content quality and engagement.
• Created regional toolkits, CRM content and marketing collateral, ensuring accuracy and brand consistency across international teams.

MSc in International Marketing Management – Leeds University Business School (2024-09 – 2025-09)

BSc in Business Management with a Year in Industry – Swansea University (2020-09 – 2024-07)