Trisha Spesick

Senior Account Executive at Recovery.com (2024-11 – Present)

Managed advertising operations for a portfolio generating significant annual recurring revenue, ensuring client success and campaign performance.

• Managed advertising operations for a portfolio generating $25M in annual recurring revenue (ARR), ensuring client success and campaign performance.
• Led budget allocation and identified growth opportunities, driving revenue by optimizing ad placement and campaign strategies.
• Successfully implemented and optimized Rich Media Ads using Google Ad Manager, significantly increasing engagement.
• Collaborated cross-functionally to launch retargeting campaigns across Google Ads, Meta, Outbrain, and Taboola, driving a 15% increase in conversion rates.
• Manage creative request processes with Product, Design, RevOps, and Performance Managers.
• Produced data-driven reports to track campaign success, identifying key insights to refine strategies and improve client retention.
• Increased ARR from $25M to $30M+
• Manage budget allocation, budget capping, and identifying growth opportunities with advertisers.

Senior Mid-Market Sales Consultant at Yelp (2023-02 – 2024-11)

Exceeded sales targets through new client acquisition and strategic partnerships while managing ad campaigns and retargeting efforts.

• Exceeded sales targets by achieving 105%+ of quarterly quota through new client acquisition and strategic partnerships.
• Led a team of BDRs, developing tailored client retention strategies that improved upsell opportunities by 20%.
• Managed ad campaigns from creation to implementation, ensuring alignment with clients' goals and improving ROI through A/B testing.
• Played a key role in integrating retargeting efforts via Google and Meta platforms, leading to a 10% lift in customer engagement.

Senior Account Executive, Mid-Market at Uber (2022 – 2023)

Managed a large portfolio and led a team of BDRs, achieving exceptional quota attainment with a high close rate.

• Surpassed quota, achieving 126% of monthly target while managing a $1M+ portfolio and closing deals with an average size of $50,000 ARR.
• Led a team of 3 BDRs, driving 6x pipeline coverage and increasing cross-sell opportunities in a highly competitive market.
• Maintained a 90% close-rate by leveraging advanced sales techniques and focusing on high-value client relationships.

Senior Account Executive at Nayya (2020 – 2022)

First sales hire instrumental in scaling business development efforts and implementing CRM systems.

• First sales hire and instrumental in scaling business development efforts, leading to a 115% attainment of sales targets.
• Built and managed a team of 5 AEs, helping drive 100%+ quota attainment quarterly.
• Spearheaded the implementation of CRM systems and technology stack, improving sales efficiency and data accessibility.
• Developed key enterprise partnerships and played a crucial role in generating significant new business.

Senior Account Executive at Justworks (2019 – 2020)

Achieved exceptional quota attainment in the PEO space with strong collaboration across teams.

• Achieved 130% quota attainment while securing new business in the PEO space.
• Collaborated with underwriting and customer success teams for smooth implementation.
• Utilized Outbound and Upselling opportunities within a book of business.

Senior Account Executive at Yelp (2017 – 2019)

Achieved exceptional sales quota through outbound sales and strong client relationship building.

• Achieved an exceptional 600% of sales quota through outbound sales and building strong client partnerships.
• Contributed to significant revenue growth and was recognized as a top performer in the organization.
• Outbound/ Cold-Calling sales- exceeding set KPIs

B.A. in Public Health – University of Maryland (2013 – 2017)