Tshiamo Sithole
Digital Marketing Professional | SEO • Paid Media • Copywriting • Content & Social Strategy • Website Building
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About
Certified Digital Marketer (University of Cape Town) with a strong foundation across SEO, paid advertising, content strategy, and social media management. Combines analytical thinking with creative copywriting to plan campaigns that engage audiences and support measurable growth. Proven ability to communicate persuasively and build client relationships through prior direct sales experience, translating naturally into customer-focused marketing and lead generation.
A fast learner who uses AI tools such as ChatGPT and Claude to work efficiently, and brings a proactive, results-driven mindset to every project. Eager to apply a hands-on, up-to-date skill set within a marketing team from day one.
Experience
Direct Sales Consultant - MK Marketing (Credico)
(2018-08 - 2019-04)
- Prospected and engaged new customers daily, applying consumer psychology and persuasive communication to identify needs and present relevant financial products (insurance, store credit, personal loans).
- Built rapport and long-term relationships with customers, drawing on active listening and objection-handling skills to guide prospects through a structured sales funnel to close.
- Consistently worked toward and met performance-based KPIs in a fast-paced, target-driven environment, developing resilience and strong time management.
- Maintained accurate records and followed strict compliance and POPIA data-protection procedures — skills directly transferable to CRM use and customer data handling in marketing roles.
- Developed transferable marketing capabilities in customer acquisition, negotiation, lead generation, and problem-solving under pressure.
Education
Digital Marketing Certification - Digital Marketing - University of Cape Town (UCT) (2026-07)
