Shifa Yas

MBA graduate with 2+ years hands-on experience in digital marketing, paid media, SEO and content strategy, including B2B lead generation, paid social campaigns (Meta & Google Ads) and multilingual content production for a pan-India fintech audience. Currently building further commercial and customer experience insight into a fast-paced UK retail environment. Seeking an entry level Digital Marketing role in the UK.

Retail Assistant (Part-Time) - Primark Stores Limited - Glasgow, United Kingdom

(2024-11)

Maintaining commercial and customer-insight skills alongside job search; consistently recognized for customer service and accuracy in a high-volume environment.

• Maintained 95% customer satisfaction, resolving queries, and improving experience during high-traffic periods.
• Analyze daily customer buying behavior to support merchandising and product placement decisions.
• Managed high-volume transactions and stock audits accurately, supporting smooth store operations.

Content Writer - Freelance / Project-Based

(2021-07 - 2024-08)

• Delivered SEO-optimized content and marketing creatives for 5+ clients across fintech, retail, lifestyle and education sectors which include College Dunia.
• Wrote blog articles, web copy and social content aligned to search trends, improving client engagement and visibility.
• Managed projects end-to-end: client briefing, revisions and on-time delivery.

Associate Digital Marketer - Finconvenio Services Pvt Ltd (Finequs)

(2021-10 - 2023-05)

• Planned and executed digital campaigns (Meta Ads, Google Ads) to generate qualified B2B leads and drive customer engagement for new financial products.
• Analyze customer feedback and user sentiment to refine product positioning and marketing messaging.
• Produced multilingual marketing materials and video content for B2B partners across pan-India regions, improving product understanding and adoption.
• Led end-to-end stall branding and marketing collateral for Fintech India Summit 2022 (Chennai); represented the company at CIIE Bharath Inclusion Summit (Bangalore), strengthening brand visibility with industry stakeholders.
• Managed social media channels, growing engagement, and driving website traffic through targeted content.

SEO Analyst - Infinix

(2021-08 - 2021-09)

• Conducted SEO audits, keyword research and competitor analysis to identify visibility opportunities.
• Optimized on-page content and site structure, improving indexing and search rankings.

MBA - Global MBA - Glasgow Caledonian University (2025-11)

B.E. - Instrumentation & Control Engineering - St. Joseph's College of Engineering (2019-07)