Wei chun Hung

Commercially driven hospitality and food & beverage professional with strong experience in store operations, sales performance, team leadership and local marketing. Currently managing a high-volume HEYTEA store with approximately 20 employees and weekly sales of around £30,000. Skilled in KPI analysis, recruitment, staff training, purchasing, inventory planning, supplier coordination, cost control and customer experience.

Holds a Master's degree in Marketing and Management and is seeking Business Development, Commercial, Operations, Franchise Development or Expansion Management opportunities within international food and beverage brands.

Shop Manager at HEYTEA (2024-09 – Present)

• Manage end-to-end operations for a high-volume bubble tea store generating approximately £30,000 in weekly revenue.
• Lead a team of approximately 20 employees, including recruitment, interviews, onboarding, scheduling, training and performance management.
• Monitor weekly sales, KPIs, labour costs, product availability and operational performance to improve profitability.
• Plan and deliver local promotional campaigns, merchandising initiatives and customer engagement activities to increase store traffic and sales.
• Manage purchasing, inventory planning, stock control and supplier coordination to maintain availability and minimise waste.
• Handle customer feedback and operational issues promptly while maintaining brand standards, food safety and service excellence.

Shop Manager at Happy Lemon (2023-10 – 2024-09)

• Managed daily store operations in a fast-paced bubble tea environment, covering staffing, service quality, stock control and customer experience.
• Reviewed local market trends, competitor activity and pricing to support commercial decisions and promotional planning.
• Improved store efficiency by streamlining working practices, operating procedures and communication across the team.
• Led staff meetings, training and day-to-day coaching to maintain service standards and improve team performance.

Counter Assistant at Shanghai 1814 (2020-01 – 2021-05)

• Supported daily restaurant operations, front-of-house service and customer enquiries in a busy hospitality environment.
• Maintained high food hygiene, health and safety standards for staff and customers.
• Supported menu changes and operational transitions with minimal disruption to service delivery.

Counter Cashier at Chinese Takeaway (2019-01 – 2019-11)

• Provided efficient customer service, POS transactions and order handling in a high-volume takeaway environment.
• Maintained cleanliness, hygiene standards and a positive customer experience.

Master of Arts (MA) in Marketing and Management – Bournemouth University (2017 – 2018)