William Clarke

Commercially focused Sales Manager with 10+ years' experience in sales, business development, client relationship management, marketing and revenue growth within fast-paced stakeholder-driven environments. I have a proven ability to identify new opportunities in the market, develop strong client partnerships, manage sales pipelines, and deliver measurable commercial results. I am experienced in leading the full sales cycle; from prospecting, lead generation through to negotiation, account management, and successful delivery.

Throughout my career I have been recognised for achieving significant revenue growth, exceeding targets, and developing strategies that improve customer acquisition and retention.

Central Reservations Supervisor at Revolution Bars Group (2018-02 – Present)

Revolution Bars Group is a UK-based hospitality company operating a portfolio of premium bars and restaurants, including Revolution and Revolución de Cuba. The company operates within the leisure, hospitality, and food & beverage industry, providing drinks, dining, and entertainment experiences across its venues.

• Responsible for developing commercial sales opportunities, managing client relationships, and driving revenue growth through strategic sales activity, partnerships, and customer engagement initiatives.
• Manage the complete sales lifecycle, including prospecting, enquiry management, consultation, negotiation, conversion, and relationship management.
• Develop and maintain strong relationships with corporate clients, private customers, and external partners to maximise revenue opportunities.
• Consistently deliver against sales targets through proactive business development, networking and effective sales strategies.
• Manage a pipeline of potential bookings and opportunities, ensuring conversion into confirmed revenue.
• Analyse sales performance data, identify trends, and implement actions to improve commercial results.
• Create and execute promotional marketing campaigns to increase brand awareness, promote events and generate new leads.
• Deliver tailored solutions and packages based on client requirements, ensuring high customer satisfaction and repeat business.
• Design, planning and management of high-value events and corporate bookings while maintaining strong commercial margins and operational delivery.
• Training of team members to increase their skills in areas such as upselling, communication styles and managing effective use of sales systems.
• Conducting monthly audits and analysing trends which were then reported to senior management and utilised this data to plan training the gaps of knowledge within the team.

Central Reservations Executive at Revolution Bars Group (2025-01 – 2026-12)

Redundancy/Restructure position within Revolution Bars Group.

Sales and Events Manager at Revolution Bars Group (2022-01 – 2025-12)

Promotion within Revolution Bars Group.

Sales and Events Executive at Revolution Bars Group (2021-01 – 2022-12)

Promotion within Revolution Bars Group.

Assistant Manager / Sales Coordinator at Revolution Bars Group (2020-01 – 2021-12)

Promotion within Revolution Bars Group.

Floor Supervisor at Revolution Bars Group (2018-01 – 2020-12)

Initial position within Revolution Bars Group.

Assistant Manager at Byron Hamburgers (2014-05 – 2018-02)

Byron Proper Hamburgers is a UK-based restaurant brand specialising in premium, handcrafted hamburgers and American-inspired dining experiences. The company operates within the hospitality and food & beverage industry, delivering high-quality casual dining through its restaurant locations.

• Managed daily business operations, ensuring performance against company standards and objectives.
• Managed stock control, supplier relationships, operational processes, and team performance.
• Supported recruitment, onboarding, and coaching of employees to improve team effectiveness.
• Provided operational support across multiple locations including Leeds, Oxford, Leicester, and Ipswich.
• Demonstrated flexibility and commercial awareness by adapting quickly to different business environments.
• Developed excellent customer relationship skills through delivering high-quality service and understanding customer needs.

Waiter at Byron Hamburgers (2014-01 – 2016-12)

Mental Health First Aider – MHFA England (2022-01 – 2022-12)

Level 1, Level 2 and Level 3 MVQ in Women's Hairdressing in Women's Hairdressing – Roundhouse College (2014-01 – 2018-12)

Level 1 and Level 2 Functional Skills in Maths and English in Maths and English – Roundhouse College (2014-01 – 2018-12)

BTEC Level 2 (QCF) Health and Social Care in Health and Social Care – Friesland Sixth Form (2013-01 – 2014-12)

10 GCSEs including Maths and English – Friesland Performing Arts Academy (2008-01 – 2013-12)