William Melton

I am currently a Healthcare operator and venture builder with experience scaling digital and physical healthcare services across NHS, private insurance, and direct-to-consumer markets.

Built Wolds Medical from concept to £1m revenue in year one, serving 55,000+ patients and growing the team from 3 to 32. Experienced in creating go-to-market strategies, building referral and acquisition engines, and designing patient journeys that drive engagement, trust, and retention.

Combining commercial strategy, operational leadership and consumer brand thinking, I specialise in taking early stage healthcare products from 0 to traction to scalable service models.

Wolds Medical and eHealth Compass

Chief Operations Officer

Founding team member responsible for building the operational, regulatory, and commercial foundations of a multichannel diagnostic healthcare provider.

Venture Building & Growth

• Built Wolds Medical from concept to £1m revenue in year one, delivering services to 55,000+ patients since launch.
• Designed scalable patient acquisition and referral models combining NHS partnerships, consultant referrals, digital campaigns, and corporate wellbeing channels.
• Developed pricing, service packaging and commercial structures across NHS, PMI, and self-pay markets.
• Apply rapid experimentation across acquisition channels and service design to optimise patient engagement and conversion

Product & Patient Experience

• Designed end to end digital patient journeys to compete effectively in the consumer diagnostics market.
• Led brand development to position Wolds Medical as a trusted provider across NHS and consumer healthcare markets.
• Collaborated with clinicians, product teams and operational staff to continuously improve service delivery and user experience.

Operational Scaling

• Built operational infrastructure including staffing models, SOPs, digital workflows, governance frameworks and risk systems.
• Scaled organisation from 3 employees to 32 within one year.
• Oversaw delivery across imaging, phlebotomy, remote diagnostics and outpatient pathways.

NHS Partnerships & Market Expansion

• Built regional partnerships with ICBs, NHS Trusts, GP federations and clinical directors.
• Navigated procurement and mobilisation processes to deliver multimillion pound NHS contracts.
• Co-developed Community Diagnostic Centre proposals aligned to population health priorities.

Regulatory & Quality Leadership

• Led organisation through CQC registration and ISO accreditation across six standards.
• Implemented governance frameworks ensuring safe, compliant and scalable service delivery.

Bradshaw Taylor

Marketing & Operations Manager – Perky Pants (DTC brand)

Led the launch of a sustainable direct to consumer brand from concept to commercial rollout.

• Designed operational structure covering manufacturing, logistics, fulfilment and CRM systems.
• Built digital acquisition channels including paid advertising, SEO and social media campaigns.
• Managed product sourcing, inventory and customer experience processes.
• Developed early brand identity, creative direction and digital storefront.

This role developed my understanding of consumer growth mechanics, digital acquisition and brand led customer engagement.

Sales & Marketing Manager (Schöffel Country & Noble Outfitters)

Responsible for commercial growth and brand development across UK and European markets.

• Managed key retail partnerships and expanded distribution networks.
• Secured new stockists through targeted outreach and trade engagement.
• Supported the repositioning of Noble Outfitters for the UK/EU market.
• Worked with marketing and design teams on campaigns, merchandising and brand storytelling.

2013 – 2016 Newcastle University

BA Honours Marketing & Management (2:1)

2005 – 2012 Caistor Grammar School, Lincolnshire A levels – Biology (B), General Studies (A), Geography (A) Philosophy & Ethics (B)

GCSE - 11 subjects graded, (x8 A’s)