Yasin Sheikh

Research Engineer with 12 years at Jaguar Land Rover, driving the strategy, development and delivery of generative AI and NLP products across the business. I take LLM, RAG and agent-based solutions from concept to production, including customer-facing AI experiences and ML features shipped in vehicles, and I build the data, API and analytics layers underneath them on GCP. Founder of Shooters Range UK, where I built the ecommerce platform, the internal tooling and an in-house sensor-driven target system now live across 3 sites.

I build with AI assistance and review every line, because those systems take real payments and there is nobody else to catch a mistake.

First

Class BEng in Electronic and Electrical Engineering.

Research Engineer, Natural Language Processing - Jaguar Land Rover - Coventry

(2014-07)

Driving strategy, development and delivery of generative AI and NLP products across JLR. Taking LLM, RAG and agent-based solutions from concept to production, including customer-facing AI experiences.

• Delivered a custom LLM trained on internal JLR data into the Cerence voice platform, supplying voice control across the JLR range
• Built an LLM triage system for warranty claims with self-updating prompts, lifting classification accuracy 50% and surfacing 3x more critical concerns than manual review
• Shipped Smart Settings, an ML feature learning driver habits to anticipate their needs, launched on the Jaguar E-Pace in 2018
• Prototyped the first rule-based remote vehicle app, letting drivers define rulesets that trigger vehicle actions; working prototype demonstrated on vehicle
• Developed JLR's automatic door prototype for disabled drivers using motion sensors, keyless entry and radar obstacle detection; internationally covered, trialled with Invictus athletes and demonstrated to Prince Harry
• Built a Python data labelling platform enabling annotation of 10,000+ samples, strengthening model training data quality
• Deployed scalable ML solutions on Google Cloud Platform for vehicle data use cases
• Engineered REST and BigQuery API integrations connecting front-end products to secure backend data and analytics services
• Improved product decisions through data collection and insight reporting in Looker Studio and Firebase Analytics
• Owned technical work packages delivered by external suppliers across self-learning vehicle workstreams

Founder and Director - Shooters Range UK - Leicester

(2025-02)

• Founded and scaled to 3 sites across Leicester, Nottingham and Sheffield in 18 months, past 10,000 customers; every site a top 5 city attraction on TripAdvisor with 1,200+ 5-star Google reviews
• Built the production ecommerce and booking platform end to end: React front end, Supabase services, PostgreSQL data layer, Stripe payments
• Built internal staff scheduling and equipment tracking applications, rolled them out and trained teams across all 3 sites
• Leading development of an in-house sensor-driven electronic target system: hardware, control software and user interface, replacing a commercial platform staff and customers found too technical
• Built an LLM content pipeline drafting and publishing site content

Customer Service Advisor (part-time) - Next Group PLC - Gedding Road and Enderby, Leicester

(2007-10 - 2016-01)

• Handled customer queries and Next Directory account management across multiple departments at both sites
• Worked telemarketing across inbound and outbound calls in a high-volume contact centre environment

Project Engineer, Industrial Placement - Imperial Tobacco - Horizon Factory, Nottingham

(2011-10 - 2012-09)

• 12-month placement in the Continuous Improvement team leading efficiency projects across key production areas; awarded a Diploma in Industrial Studies

BEng (Hons) - Electronic and Electrical Engineering - Loughborough University (2008 - 2013)

A Levels - Maths, Electronics, Physics and Computing - Wyggeston and Queen Elizabeth I College, Leicester (2006 - 2008)