Yidan Xu

I turn ambiguous problems into shipped products. Built my own AI workflows. Test and prototype fast. Keep the inventing and the thinking for myself. Dyson Award UK Runner-up TEDx Speaker Imperial College London + Royal College of Art

Product Designer - 1Soul.ai - London

(2026-04 - 2026-09)

Only designer at an EWOR-backed AI startup; work with the CEO.

• Research to launch — web design. It is an AI relationship agent, and the room ran 9 men to 1 woman. I mapped the sign-up flow, rebuilt the site and designed a clue-first mechanic that leaves the decision with women. Female sign-ups up 25%, users tripled, and one event with more women than men.
• End to end — tracking and data-informed design. I read Clarity to decide what to change, on the product and on the site. When the introductions outran what we knew about people, I changed the design strategy. Over 5,000 people use it now.

Product Designer - Urify - London

(2026-01 - 2026-08)

Innovation designer. Incubated at Imperial College London.

• 0–1 — research into product. By observing my family’s life, I researched and designed a product that flags an early sign inside a habit people already have.
• Prototyping and testing. I tested the physical product with AI, remade it until the signal read unaided, and built a camera prototype that takes the judgement call off the person.
• Community building. I talked with GPs and nephrologists and ran a community session for 72 people in London. It now reads on every use and speaks up only once the signal holds.
• Dyson Award UK Runner-up and Global Top 20. Presented to the NHS and at TEDx, covered by Reuters and Dezeen, patent pending.

HMI Designer, Smart Cabin - Xiaomi Auto - China and Europe

(2025-11 - 2026-04)

Digital cockpit of the Xiaomi SU7, China and Europe.

• Systems design. Xiaomi builds the car closer to an extension of the home than to transport. In this complex system I owned 8 system modules within the central and rear screens, and helped define the System library specification the rest of the team worked from.
• Cross-team and cross-market delivery. I worked on the European adaptation with the Google UX and Android Auto teams, holding Chinese speed and European compliance together, tested fast with AI, and upgraded the domestic system design based on the result.

Product Designer - Innovate ADHD - London

(2025-06 - 2025-11)

Only product designer and manager.

• User centred — inclusive web design. People with ADHD gave up on the assessment and the website. I rebuilt it with a clear design definition and gamification, kept the ASRS valid underneath, and it was live in 2 weeks. It has helped hundreds of people since.
• Design systems and accessibility. I reset the system for ADHD cognition and embedded the gamified assessment directly into the website. The slider took 28% of all clicks on the page, and user feedback described a smooth completion.

UI/UX Design Intern - Huawei

(2024-07 - 2024-09)

Platform department.

• UI/UX and design system. 5 B2B apps had drifted into 5 design languages, each owned by a different company’s designers. With the UCD team I wrote a design principle that weighed click-rate data against what each app does and how consistent it stayed with the brand, then built a new design principle, improved the design library and kept brand consistency.
• B2B innovation product design. With the UX team I designed an identity card system across professional roles in the B2B platform, so users could establish identity and trust online faster, the way a business card does offline.

MSc - Innovation Design Engineering - Imperial College London (2023-09 - 2025-11)

MA - Innovation Design Engineering - Royal College of Art (2023-09 - 2025-08)

BA - Design - Renmin University of China (2018-09 - 2022-06)