Marketing Executive
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Marketing executive focused on TikTok/IG growth, creator collabs and on-site activations. Strong photography/videography, clean reporting and fast iteration. Bilingual: Chinese/English.
Short-form video: scripting, shoots, editing
Creator/influencer sourcing & briefs
UGC activation & community management
Event/content days & pop-ups
Photography (portrait, product, F&B)
Basic design (Canva/PS), POSM
Reporting (GA4/UTM), weekly insights
Social media & content marketer with a photography/videography backbone. I own the full short-form workflow across TikTok/IG, from trend-led scripting and on-site shoots to editing, publishing and weekly insights. Comfortable running creator programmes, in-person activations and PR amplification with tidy processes (RACI, content calendars, usage rights/whitelisting). Bilingual: Chinese/English.
University of Birmingham graduate with an early Film background and ongoing upskilling in photography, short-form content and digital analytics (GA4/UTM, platform tools).
