Phili Alexander

A driven and results-focused marketing professional with experience in developing and executing content strategies that enhance user adoption, generate leads and increase brand visibility.

Highly skilled in creating and distributing engaging, value-driven content across multiple channels. Passionate about fostering community and driving engagement, with a strong ability to collaborate effectively with cross-functional teams.

Resilient, independent, and efficient in managing tasks, with a commitment to continuous learning and professional growth. Known for a caring and supportive approach to working with team members and colleagues, contributing to a positive and productive work environment.

3+ years in marketing.

Marketing Executive, Paiger, May 2023 - Jan 2024

Developed and executed a comprehensive content strategy to boost user adoption and generate leads. Creating tailored content for a range of personas and their pain points. Focusing on value-driven content such as webinars, events, podcasts, playbooks and blogs to position Paiger as the go-to for industry expertise and insights.

• Managed social media strategy, leveraging colleagues' LinkedIn profiles and company social media channels (LinkedIn, YouTube and Instagram) to increase brand visibility and maximise the reach and impact of marketing initiatives. Creating varied social media content such as videos, animations, carousels and GIFs.
• Created engaging customer case studies by producing video content for social media platforms and crafting compelling written narratives for the company website.
• Communicated product releases to internal stakeholders, customers and prospects, in a way that is easy to digest and understand. Writing news articles, help articles, in-product communications, and social media content, and creating product announcement videos.
• Developed email marketing campaigns for customers, including onboarding journeys for new users, product announcements, competitions and monthly newsletters.
• Built and nurtured a community of over 300 recruitment marketers through a dedicated WhatsApp group, The Lonely Marketers, by delivering valuable content through webinars, in-person events, LinkedIn newsletters and podcasts.
• Organised and executed successful events, including planning and designing exhibition stand layouts, creating collateral and coordinating with event organisers. Generated £22,000 in revenue at The Recruitment Agency Expo in March 2024.
• Maintained and strengthened relationships with communities and partners, effectively communicating product updates, team developments and brand messaging. Managed memberships and sponsorships, coordinated senior leadership speaking engagements, and developed award application strategies.
• Collaborated closely with the tech team and product manager to ensure smooth feature releases and communicated these updates to users and prospects through in-product messaging, news articles, social media, newsletters, emails and help articles.
• Worked with the head of marketing to launch a new website and enhance messaging, positioning and brand style, while overseeing the ongoing management and optimisation of the site.
• Established and maintained brand standards for the company by creating cohesive digital, print and video assets to ensure a consistent and professional brand image.
• Researched and implemented technology to improve the efficiency of the marketing function. From AI and automation tools like Hoppy Copy, Userflow, and Zapier to organisational tools like Trello and Miro.

• Developed and executed the content strategy, to attract candidates and clients across a range of sectors. Briefed freelancers to create market-leading thought leadership pieces including blogs and whitepapers.
• Assisted with the execution of a rebrand, including the messaging and positioning and brand style. Redesigning the website and updating all marketing collateral to follow the new brand guidelines.
• Social media strategy, across LinkedIn, Facebook, Instagram and YouTube.
• Graphic design for all marketing collateral, such as brochures, flyers, whitepapers and social media content.
• Implemented technologies to improve business function and marketing productivity.
• Collaborated with sales to assist in lead generation with marketing collateral. Using SME’s to assist with idea generation for marketing campaigns.
• Increased internal brand awareness to empower stakeholders to feel confident when speaking about the business mission, USP, and values.

BA Hons Photography 2:1