Yiu Tung Sek

As a results-driven Sales and Marketing Manager with experience in the AI subscription-based service industry, I specialise in developing and implementing strategies that drive customer acquisition, retention and revenue growth. My expertise lies in blending data-driven insights with creative marketing campaigns to build brand awareness and optimise user engagement. Passionate about leveraging innovative approaches to achieve business goals, I excel in team leadership,

strategic planning and cultivating long-term client relationships.

Sales and Marketing Manager (MySportsAI, Jun 2023 – Oct 2024):

• Increased subscription base from 500 to 80,000 users in 16 months.
• Boosted repeat subscriptions from 8% to 56% via targeted retention campaigns.
• Optimized pricing models and promotional strategies using client data analysis.
• Aligned marketing efforts with platform updates for seamless user experiences.
• Cultivated long-term partnerships with key clients.

• Recruited and onboarded 15+ team members, increasing productivity by 25%.
• Established partnerships with over 100+ restaurant groups, converting 70% from competitors.
• Fostered connections in the F&B and marketing industries.
• Set performance targets and led team mentorship programs.

• Recruited 30+ restaurants and promoted company products.
• Designed tailored sales plans for client-specific needs.
• Delivered exceptional customer service, enhancing client satisfaction.

• Developed and managed social media strategies and content calendars.
• Planned and implemented SEO/SEM strategies.

• Bachelor of Engineering (Honours) in Testing and Certification, 2017–2021
  • Institution: The Open University of Hong Kong.
  • Awards:
    • OUHK Improvement Award (2017–2020).
    • OUHK Reaching Out Award (2018/19).
    • OUHK Outstanding Student Scholarship (2019/20).
    • OUHK Talent Development Scholarship (2020/21).
  • Achievements:
    • Winning Team Leader in Open InnoChallenges (2020/21).
    • Winning Team Leader in HKSTP Science and Technology Entrepreneur Programme (2020/21).
    • Winning Team Leader in SDG Asia Innotech Challenge (2020).