Z Di
English & Mandarin Speaker
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About
Dynamic marketing professionals with a Master's in Fashion Marketing & Branding experienced in luxury retail and marketing, proven success as a Marketing Assistant at Velorution, engaging in high-profile events like the London Bike Show, Prada and Brunello Cucinelli pop-up and recognising customer needs at Christian Dior. Demonstrating a solid understanding of luxury brand culture. Thrive on exceeding customer expectations and is experienced in driving sales and achieving targets.
Experience
Client Advisor - Brunello Cucinelli kids in Harrods - London
(2025-11)
- Rewarded as the Best Helper in the Pop-up event
- Full training for detailed knowledge of the product including brand history, materials, and design in order to provide exceptional and knowledgeable customer service
- Playing an active role in stocks and vm in opening and closing
- Attending and participating in all team meetings and training events as required to ensure good communication and consistency, opening and closing tills
- Supporting the store manager in any back of house as requested
Client Advisor - Pop-up Prada in Selfridges - London
(2025-08 - 2025-09)
Marketing Director - Everbrightness Ltd - London
(2024-01 - 2024-08)
- Delivered industry insights to clients, strengthening their market position.
- Developed and executed the core performance marketing strategy, steering the media department towards achieving its objectives.
- Set actionable plans for clients, establishing KPIs for specific partners and campaigns, while rigorously monitoring performance.
- Initiated robust relationships with new clients, expanding the company's portfolio.
- Negotiated strategic commercial agreements with partners, securing advantageous terms.
Marketing Assistant - Velorution - London
(2018-11 - 2020-01)
- Supported the IT department in enhancing the new product and marketing pages, ensuring optimal user experience.
- Maintained stock levels and provided vital assistance to the sales team, facilitating smooth operations.
- Organised and uploaded new product and brand information to the system, ensuring accuracy and completeness.
- Participated in the London Bike Show 2019, managing product stock and price tagging for the exhibition, creating slogans, and producing brand booklets and catalogues.
- Assisted the accounts team over three months by managing cash flow and invoices for each store and organising financial documents efficiently.
Sales Assistant - Christian Dior Bicester Village - Bicester
(2017-10 - 2017-12)
- Gained a comprehensive understanding of the brand's culture and the dynamics of luxury retail across various departments.
- Organised new stock during morning shifts and efficiently closed tills during late shifts.
- Demonstrated keen insight into customer needs, contributing to the sale of the first fur in Dior Bicester
- Managed till operations, ensuring compliance with transactional regulations.
- Recognised as the best sales associate on my final day, achieving the highest sales quantity.
Admin Specialist - Kunchi Trading Company - Beijing
(2015-11 - 2016-03)
- Oversaw all order confirmations, ensuring timely processing and accuracy.
- Assisted with wholesale administration paperwork and provided vital information to the wholesale team.
- Coordinated meetings with brands and the platform Jingdong.com, the largest B2C online retailer in China.
- Monitored competitors' markdowns on various platforms, highlighting significant findings to management.
- Collaborated with photographers during photoshoots, delivering images to the design team.
- Supported the design team in developing the website, focusing on promotional pages and new product profiles.
- Crafted product descriptions and assisted with promotional proposals for brands on the platform.
- Translated new brand proposals into PowerPoint presentations for clarity.
Education
Certificate - Graduate Diamond certificate programme - GIA London (2021-10 - 2021-12)
MA - Fashion Marketing & Branding - Winchester School of Arts, University of Southampton (2016-10 - 2017-10)
Certificate - Virtual Merchandising Management course - Cohim Course (2016-03 - 2016-04)
BA - Innovation, Sustainability & Entrepreneurship - Manchester Business School, University of Manchester (2012-09 - 2015-09)
