Z Karlo

MBA graduate with 2+ years of experience in digital marketing, business development, and operations. Skilled in e-commerce marketing, CRM systems, SEO, and email marketing, with experience in content creation and campaign support. Currently building practical Shopify e-commerce experience through a personal brand project involving product research, branding, and store development. Strong analytical and organisational skills with a focus on digital growth and customer engagement.

Administrative Officer at Doncaster International Hotel (2025-11 – Present)

• Manage high-volume client bookings and administrative workflows using CRM and property management systems
• Maintain accurate digital records and ensure data integrity for sensitive client information
• Coordinate communication between internal teams, external agencies, and regulatory bodies
• Support operational efficiency by improving tracking systems for bookings and client movement
• Handle scheduling and coordination across multiple departments to ensure seamless service delivery

Digital Marketing Intern at CHIQIO (2025-04 – 2025-11)

• Developed SEO-optimised blog content and website copy, improving organic visibility by 15%
• Assisted in planning and executing segmented email marketing campaigns using Mailchimp, improving engagement rates
• Created digital marketing assets and presentations using Canva and PowerPoint to support campaign delivery
• Analysed campaign performance using Google Analytics and social media insights to identify optimisation opportunities
• Supported brand communication across digital channels, contributing to content strategy and audience engagement
• Assisted in improving website content structure and user experience to support conversion-focused marketing goals

Business Development Executive at ANDT (2022-10 – 2024-12)

• Managed CRM systems (HubSpot, Mailchimp), maintaining structured client pipelines and records
• Supported launch and marketing of professional training programme (Advanced QA/QC)
• Assisted in lead generation, client outreach, and campaign coordination
• Contributed to digital marketing and social media strategies to improve brand visibility
• Supported market analysis and forecasting to guide business development decisions

Global Masters of Business Administration in Business Administration – Sheffield Hallam University (2024-01 – 2025-04)

Master of Arts in Minor in IT & Communications – Sharda University (2020-08 – 2022-07)