Arielle A. Adodo

Social-first marketer with experience managing content and social for three FMCG brands (Bel Aqua, Bel Cola, Belpak), leading a creative team and growing Belpak's Facebook following 34.5% in six months. I have negotiated influencer partnerships, run content and field activations, and worked on podcast productions for YouTube channels. I currently work in growth and marketing at a technology company while building a social media academy.

FOUNDER - Think Social Academy

(2026-06)

• Founded a social media academy equipping young professionals, students and entrepreneurs with practical digital skills.
• Conceptualised and hosted a career and networking event attended by 30 young professionals and entrepreneurs.
• Built the brand identity and positioning ahead of public launch.

CONTENT MARKETING & SOCIAL MEDIA LEAD - My Innovation Story with Femi Awoniyi

(2025-06 - 2025-08)

• Led the podcast's content marketing and social media strategy, growing YouTube subscribers from 163 to 1,000+ (500%+ growth) in three months.
• Developed and executed the launch strategy for new episodes, covering promotional assets, teasers, short-form video, copywriting and publishing workflows.
• Repurposed long-form episodes into social-first content for YouTube Shorts, Instagram and LinkedIn, extending content lifespan and reach.

CONTENT MARKETING MANAGER - Comm Errands

(2024-05 - 2025-05)

• Managed content and social strategy for three FMCG brands (Bel Aqua, Bel Cola, Belpak), leading a creative team of a graphic designer, videographer and photographer from concept to posting, including photo and video shoots.
• Grew Belpak's Facebook following 34.5% (15,106 to 20,322) in six months, working with the performance marketer to optimise paid ads.
• Negotiated agreements and influencer partnerships on the Bel Cola campaign that increased engagement by 30%.
• Introduced lifestyle content across video, graphic and interactive formats for Facebook, Instagram and TikTok.

COPYWRITER - Cysmic Technologies

(2023-08 - 2024-03)

• Wrote B2B case studies and copy positioning Cysmic's digital solutions as essential for businesses.
• Created an educational cybersecurity infographic on current fintech trends for B2B audiences.

PRODUCTION ASSISTANT - RetroVisualsCo. (Moove x Paystack Project)

(2022-01 - 2022-01)

• Drafted interview scripts and conducted story-based interviews with Moove employees on their success with Paystack's tools.
• Created storyboards for director review before production.
• Supported video shoots and B-roll capture, and coordinated communications across crew members.

BA - Political Science and French - University of Ghana, Legon (2023)

General Arts - Wesley Girls' High School (2019)