National Sales Manager at BonAgro Limited (2024-08 – Present)
- Developing and implementing effective sales strategies.
- Setting territorial sales targets for the seasons.
- Managing and leading Sales Team to achieve set targets.
- Preparing monthly, quarterly and annual sales forecasts.
- Preparing monthly budget for the Sales Department.
- Preparing regularly scheduled reports.
- Monitoring and analyzing performance metrics to make informed decisions.
- Building and promoting strong, long lasting relationship with V.I.P. customers.
- Liaising with Marketing Team to ensure brand consistency.
- Liaising with Human Resources Team to manage hiring, learning and development and retention of Sales Executives.
Sales and Marketing Manager at Nationwide Fire Safety Limited (2024-05 – 2024-07)
- Created and implemented successful marketing strategies.
- Conducted market research and analysis to help make informed judgements.
- Created compelling and informative content for website and other platforms.
- Developed and executed optimal sales strategies.
- Set Sales Team targets.
- Tracked and analyzed sales Key Performance Indicators
Territory Sales Manager at Fan Milk Ghana P.L.C. (Danone) (2022-12 – 2024-04)
- Managed the recruitment, training and retention of Agents and Key Distributors.
- Ensured hotspot identification, strategy development and its management for profit.
- Identified opportunities for growth and executed with resolution, pace and scale.
- Tracked customers' performance by channel to ensure sustainable growth.
- Developed Fan Milk Agents' and Distributors' Joint Business Plans to achieve business goals.
- Achieved month on month territory target.
- Monitored customer financial activities and offered professional advice.
- Monitored stock keeping units (S.K.U.) availability.
- Led Outdoor (Agents) and Indoor (Key Distributor) profitability growth.
Sales Capability Manager at Fan Milk Ghana P.L.C. (Danone) (2022-03 – 2022-11)
- Developed the Super Agent curriculum.
- Developed the new Vendor 2.0 model.
- Developed Wholesale model.
- Executed Key Distributor salesmen Picture Of Success (P.I.C.O.S.) training.
- Executed Cold Chain Refresher training for Sales Team.
- Executed trade accompaniments and evaluation.
Sales Learning and Development Manager at Accra Brewery P.L.C. (ABInBev) (2013-07 – 2022-02)
- Led the set-up and the day-to-day affairs of the Customer Interaction Centre in Ghana.
- Implemented the maiden In-Trade Operational Standards (I.T.O.S.) in Ghana.
- Led Ghana in achieving Best AB-InBev University Sales School Completion country in Africa.
- Led Commercial Leadership Team and Sales Team to effectively identify, segment, negotiate and allocate Trade Marketing resources in the Project Spartan.
- Reclaimed District Accra's declining sales volumes and market share.
- Trained retailers on Trade Marketing imperatives and ensured price compliance.
- Trained Sales Managers and Sales Representatives.
- Ensured high adoption rate of sales tools
Regional Sales Representative at Accra Brewery P.L.C. (SABMiller) (2013-01 – 2013-06)
- Created regional sales plans and quotas in alignment with business objectives.
- Evaluated individual outlet performances against set Key Performance Indicators (KPIs).
- Reported on Regional sales.
- Identified hiring needs, selected and trained new salespeople.
- Analyzed regional market trends and discover new opportunities for growth.
- Suggested new products and innovative sales techniques to increase customer satisfaction.
Sales Manager (Acting) at Accra Brewery P.L.C. (2012-11 – 2012-12)
Sales Representative at Accra Brewery P.L.C. (2010-05 – 2012-11)
Key Account Representative at Voltic Ghana Limited (2010-01 – 2010-04)
Salesman (Intern) at Opaque Beer Accra Brewery PLC (2008-08 – 2009-12)
