Franklin Addae

A successful sales and capability professional with fifteen (15) years' experience in training, leading, developing and sales management. I have excellent communication skills, ability to forecast, adaptability and the ability to challenge and inspire growth. Technically, I possess expertise in process improvement, project management, planning skills, data analysis skills and commercial awareness with the ability to sustain growth momentum whiles motivating peak individual performance.

National Sales Manager at BonAgro Limited (2024-08 – Present)

• Developing and implementing effective sales strategies.
• Setting territorial sales targets for the seasons.
• Managing and leading Sales Team to achieve set targets.
• Preparing monthly, quarterly and annual sales forecasts.
• Preparing monthly budget for the Sales Department.
• Preparing regularly scheduled reports.
• Monitoring and analyzing performance metrics to make informed decisions.
• Building and promoting strong, long lasting relationship with V.I.P. customers.
• Liaising with Marketing Team to ensure brand consistency.
• Liaising with Human Resources Team to manage hiring, learning and development and retention of Sales Executives.

Sales and Marketing Manager at Nationwide Fire Safety Limited (2024-05 – 2024-07)

• Created and implemented successful marketing strategies.
• Conducted market research and analysis to help make informed judgements.
• Created compelling and informative content for website and other platforms.
• Developed and executed optimal sales strategies.
• Set Sales Team targets.
• Tracked and analyzed sales Key Performance Indicators

Territory Sales Manager at Fan Milk Ghana P.L.C. (Danone) (2022-12 – 2024-04)

• Managed the recruitment, training and retention of Agents and Key Distributors.
• Ensured hotspot identification, strategy development and its management for profit.
• Identified opportunities for growth and executed with resolution, pace and scale.
• Tracked customers' performance by channel to ensure sustainable growth.
• Developed Fan Milk Agents' and Distributors' Joint Business Plans to achieve business goals.
• Achieved month on month territory target.
• Monitored customer financial activities and offered professional advice.
• Monitored stock keeping units (S.K.U.) availability.
• Led Outdoor (Agents) and Indoor (Key Distributor) profitability growth.

Sales Capability Manager at Fan Milk Ghana P.L.C. (Danone) (2022-03 – 2022-11)

• Developed the Super Agent curriculum.
• Developed the new Vendor 2.0 model.
• Developed Wholesale model.
• Executed Key Distributor salesmen Picture Of Success (P.I.C.O.S.) training.
• Executed Cold Chain Refresher training for Sales Team.
• Executed trade accompaniments and evaluation.

Sales Learning and Development Manager at Accra Brewery P.L.C. (ABInBev) (2013-07 – 2022-02)

• Led the set-up and the day-to-day affairs of the Customer Interaction Centre in Ghana.
• Implemented the maiden In-Trade Operational Standards (I.T.O.S.) in Ghana.
• Led Ghana in achieving Best AB-InBev University Sales School Completion country in Africa.
• Led Commercial Leadership Team and Sales Team to effectively identify, segment, negotiate and allocate Trade Marketing resources in the Project Spartan.
• Reclaimed District Accra's declining sales volumes and market share.
• Trained retailers on Trade Marketing imperatives and ensured price compliance.
• Trained Sales Managers and Sales Representatives.
• Ensured high adoption rate of sales tools

Regional Sales Representative at Accra Brewery P.L.C. (SABMiller) (2013-01 – 2013-06)

• Created regional sales plans and quotas in alignment with business objectives.
• Evaluated individual outlet performances against set Key Performance Indicators (KPIs).
• Reported on Regional sales.
• Identified hiring needs, selected and trained new salespeople.
• Analyzed regional market trends and discover new opportunities for growth.
• Suggested new products and innovative sales techniques to increase customer satisfaction.

Sales Manager (Acting) at Accra Brewery P.L.C. (2012-11 – 2012-12)

Sales Representative at Accra Brewery P.L.C. (2010-05 – 2012-11)

Key Account Representative at Voltic Ghana Limited (2010-01 – 2010-04)

Salesman (Intern) at Opaque Beer Accra Brewery PLC (2008-08 – 2009-12)

BSc (Hons) – University of Ghana, Legon Accra (2008-06)