Dimitris Skoufis

Commercial Director with 26+ years of experience driving sales growth, business development, dealer network expansion and commercial transformation across leading automotive OEMs and importers in Greece and Cyprus. Proven track record of building new business units, increasing revenue, developing fleet and dealer channels and leading cross-functional commercial teams. Combines strategic thinking with hands-on execution, delivering sustainable commercial growth in highly competitive markets.

Independent Automotive Consultant at Self-Employed (2025-08 – Present)

Hands-on advisory and operational support to automotive and transport businesses, including full fleet management for two corporate clients.

• Managed a 650-unit fleet across two clients (heavy machinery, trucks, vans, and passenger cars), handling maintenance, legislation compliance and fleet renewal end-to-end.
• Built a bespoke Excel-based ERP/BI tool to track running costs, maintenance schedules and optimal sell/replace timing per unit.
• Reduced fleet breakdowns by 40% through proactive maintenance management and workshop collaboration.
• Negotiated with suppliers on both acquisition and disposal, securing best-value outcomes for fleet renewal.

Commercial Director at MAN Truck & Bus – Unicars Ltd (National Importer) (2020-02 – 2025)

Recruited to lead a full commercial and operational turnaround of MAN Truck & Bus Cyprus — a loss-making operation with a damaged brand reputation in the local market. Assumed full executive responsibility across Sales, Aftersales, Spare Parts and Workshop, reporting directly to the Executive Board.

• Transformed a loss-making operation into a profitable business within 5 years, delivering a multi-year positive EBITDA turnaround; from (€150,000) loss to €120,000 profit.
• Grew unit sales by 85% and Aftersales operations by 55%.
• Built the Used Truck business from zero, creating an additional revenue stream alongside new vehicle sales.
• Independently identified and secured the Schmitz Cargobull brand representation for Cyprus, implementing a truck-plus-trailer sales strategy that strengthened deal value and customer retention.
• Reduced headcount by over 20% while personally expanding operational scope across all business units.
• Rebuilt brand perception in the Cypriot market through consistent delivery of MAN HQ standards across sales, service quality and customer experience.
• Strengthened B2B fleet relationships, improving repeat business and long-term order predictability.

Sales Manager – Used Vehicles at Schmitz Cargobull AG (2017-02 – 2020)

Joined a company with no established Used Trailer operation and a minimal physical presence. Tasked with creating a new business unit from the ground up.

• Identified, sourced and personally developed a 5,000 m² facility to serve as the operational base — showroom, stock yard and offices — where none previously existed.
• Built the Used Trailer business from zero, reaching approximately 30 units per year (€800,000 annual revenue).
• Sourced stock through EU-wide imports from the Schmitz Cargobull network and structured trade-in programs, directly supporting new trailer sales.
• Unlocked a significantly larger customer base by activating the used market — strategically important given the Greek market's 1:8 ratio of new to used trailers.
• Created a self-reinforcing sales model: used trailer trade-ins fed new trailer sales, improving factory contribution margins and overall business performance.

Sales Manager – Used Trucks & Buses at MAN Truck & Bus Hellas SA (2010-04 – 2017)

Hired specifically by MAN Hellas — the Munich-based subsidiary — to create a Used Truck and Bus business where none existed, during one of the most severe economic crises in modern Greek history.

• Built the Used Vehicle operation entirely from zero: established sourcing processes, imported stock from the MAN TopUsed EU network, and introduced structured trade-in programs.
• Delivered approximately 40 units per year, generating €1.4M in additional annual turnover.
• Strengthened the new vehicle sales pipeline by integrating trade-ins, improving conversion rates and supporting the commercial team during a critical market downturn.
• Built EU-wide sourcing partnerships, improving stock quality, turnover cycles and commercial performance.

Sales & Marketing Manager at BMW Sfakianakis SA (2006 – 2010)

Recruited to establish BMW Sfakianakis retail presence in Athens from scratch, with full responsibility for building the commercial infrastructure, team and operational standards.

• Identified locations, developed and launched 3 BMW sales points and aftersales facilities across Athens — all built to BMW CI and retail standards.
• Recruited, trained and led a 15-person sales team across all locations, building a high-performance culture aligned with BMW's brand values.
• Achieved #1 BMW dealer position in Greece by sales volume within two years of operation.
• Strengthened sales-aftersales cooperation, improving customer retention and overall satisfaction scores.

Group Product & Marketing Manager at Audi – Kosmocar SA (VW Group Importer) (2001 – 2006)

Joined as Group Product Manager and promoted to Marketing Manager within two years, taking on combined responsibility for product strategy and marketing execution for Audi in Greece.

• Managed an annual marketing budget of €6M, overseeing national launches, pricing, positioning and communications across the full model range.
• In the second year of tenure, Audi Greece achieved the #1 ranking for growth across all Audi markets in Europe — a result driven by focused product strategy and commercial marketing execution.
• Executed major national automotive exhibitions, significantly boosting brand visibility and customer engagement.
• Developed dealer marketing programmes and showroom standards, raising the retail experience across the network.
• Delivered training and commercial presentations to dealer sales teams, improving product knowledge and conversion performance.

Group Product Manager at Mercedes-Benz Hellas SA (1999 – 2001)

Managed product planning and launch execution for Mercedes-Benz passenger vehicles in Greece.

• Coordinated premium customer events and brand presentations aligned with Mercedes-Benz AG standards.
• Supported pricing, specifications and competitive analysis, contributing to product mix planning and market positioning.

MBA – University of Sunderland

BA in Political Science & Administration – National & Kapodistrian University of Athens