
Commercial Director / Retail & Franchise Strategy Consultant | Sales Development
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Senior retail and foodservice executive with 25+ years of experience leading multi-site operations, commercial performance, network expansion, franchise operations and B2B/wholesale channels across Greece and Cyprus. Proven responsibility for large store networks, P&L, KPIs, business planning, new-store development, franchise partners and senior teams.
Experience includes leading a 65-store network with €55M annual turnover, managing 170 shop-in-shop points and commercial leadership across retail and wholesale channels.
Retail & Franchise Strategy Consultant at ALPHA FRANCHISE (2023-10 – Present)
Advise brands and entrepreneurs on franchise strategy, retail network expansion and business-model development.
Commercial Director – Greece & Cyprus at DUST+CREAM (Cream Team S.A.) (2023-02 – 2023-10)
Developed and implemented commercial strategies and business plans across retail and wholesale channels, supporting domestic and international network expansion.
Head of Commercial Operations Cyprus at STARBUCKS CYPRUS (Marinopoulos Coffee Co Ltd) (2018-09 – 2022-06)
Led commercial and retail operations for a 16-store Starbucks network with approximately €15M annual sales, reporting to the Group Board and Starbucks EMEA.
Plant Operations Manager at EUROCATERING S.A. (Freskoulis) (2016-03 – 2018-09)
Managed daily operations and production planning across seven production lines, targeting 100,000+ items per day.
Retail Sales & Wholesale Channel Manager at LOUMIDIS COFFEE SHOPS S.A. (2014-03 – 2016-02)
Managed business planning and operations across a retail network with approximately €14M annual turnover.
Operations Manager – Greece & Cyprus at GOODYS / VIVARTIA GROUP- FLOCAFE STORES (2003 – 2006)
Directed business planning and retail operations for a 65-store network across Greece and Cyprus with approximately €55M annual turnover.
Area Manager at GOODYS GROUP - FLOCAFE STORES (1999 – 2000)
Operations Consultant & Managing Partner at GOODYS GROUP - FLOCAFE STORES (2006 – 2013)
Area Manager – Multirama Chain Stores at MULTIRAMA S.A. – GERMANOS GROUP (2000-09 – 2003-03)
Managed area sales growth, business planning, store financial administration, stock control, commercial policy implementation and franchise consulting.
MBA in International Business – University of East London (2016 – 2017)
Hotel & Restaurant Management – School of Tourism Professions, Anavissos (1992)