Independent Automotive Consultant at Self-Employed (2025-08 – Present)
Hands-on advisory and operational support to automotive and transport businesses, including full fleet management for two corporate clients.
- Managed a 650-unit fleet across two clients (heavy machinery, trucks, vans, and passenger cars), handling maintenance, legislation compliance and fleet renewal end-to-end.
- Built a bespoke Excel-based ERP/BI tool to track running costs, maintenance schedules and optimal sell/replace timing per unit.
- Reduced fleet breakdowns by 40% through proactive maintenance management and workshop collaboration.
- Negotiated with suppliers on both acquisition and disposal, securing best-value outcomes for fleet renewal.
Commercial Director at MAN Truck & Bus – Unicars Ltd (National Importer) (2020-02 – 2025)
Recruited to lead a full commercial and operational turnaround of MAN Truck & Bus Cyprus — a loss-making operation with a damaged brand reputation in the local market. Assumed full executive responsibility across Sales, Aftersales, Spare Parts and Workshop, reporting directly to the Executive Board.
- Transformed a loss-making operation into a profitable business within 5 years, delivering a multi-year positive EBITDA turnaround; from (€150,000) loss to €120,000 profit.
- Grew unit sales by 85% and Aftersales operations by 55%.
- Built the Used Truck business from zero, creating an additional revenue stream alongside new vehicle sales.
- Independently identified and secured the Schmitz Cargobull brand representation for Cyprus, implementing a truck-plus-trailer sales strategy that strengthened deal value and customer retention.
- Reduced headcount by over 20% while personally expanding operational scope across all business units.
- Rebuilt brand perception in the Cypriot market through consistent delivery of MAN HQ standards across sales, service quality and customer experience.
- Strengthened B2B fleet relationships, improving repeat business and long-term order predictability.
Sales Manager – Used Vehicles at Schmitz Cargobull AG (2017-02 – 2020)
Joined a company with no established Used Trailer operation and a minimal physical presence. Tasked with creating a new business unit from the ground up.
- Identified, sourced and personally developed a 5,000 m² facility to serve as the operational base — showroom, stock yard and offices — where none previously existed.
- Built the Used Trailer business from zero, reaching approximately 30 units per year (€800,000 annual revenue).
- Sourced stock through EU-wide imports from the Schmitz Cargobull network and structured trade-in programs, directly supporting new trailer sales.
- Unlocked a significantly larger customer base by activating the used market — strategically important given the Greek market's 1:8 ratio of new to used trailers.
- Created a self-reinforcing sales model: used trailer trade-ins fed new trailer sales, improving factory contribution margins and overall business performance.
Sales Manager – Used Trucks & Buses at MAN Truck & Bus Hellas SA (2010-04 – 2017)
Hired specifically by MAN Hellas — the Munich-based subsidiary — to create a Used Truck and Bus business where none existed, during one of the most severe economic crises in modern Greek history.
- Built the Used Vehicle operation entirely from zero: established sourcing processes, imported stock from the MAN TopUsed EU network, and introduced structured trade-in programs.
- Delivered approximately 40 units per year, generating €1.4M in additional annual turnover.
- Strengthened the new vehicle sales pipeline by integrating trade-ins, improving conversion rates and supporting the commercial team during a critical market downturn.
- Built EU-wide sourcing partnerships, improving stock quality, turnover cycles and commercial performance.
Sales & Marketing Manager at BMW Sfakianakis SA (2006 – 2010)
Recruited to establish BMW Sfakianakis retail presence in Athens from scratch, with full responsibility for building the commercial infrastructure, team and operational standards.
- Identified locations, developed and launched 3 BMW sales points and aftersales facilities across Athens — all built to BMW CI and retail standards.
- Recruited, trained and led a 15-person sales team across all locations, building a high-performance culture aligned with BMW's brand values.
- Achieved #1 BMW dealer position in Greece by sales volume within two years of operation.
- Strengthened sales-aftersales cooperation, improving customer retention and overall satisfaction scores.
Group Product & Marketing Manager at Audi – Kosmocar SA (VW Group Importer) (2001 – 2006)
Joined as Group Product Manager and promoted to Marketing Manager within two years, taking on combined responsibility for product strategy and marketing execution for Audi in Greece.
- Managed an annual marketing budget of €6M, overseeing national launches, pricing, positioning and communications across the full model range.
- In the second year of tenure, Audi Greece achieved the #1 ranking for growth across all Audi markets in Europe — a result driven by focused product strategy and commercial marketing execution.
- Executed major national automotive exhibitions, significantly boosting brand visibility and customer engagement.
- Developed dealer marketing programmes and showroom standards, raising the retail experience across the network.
- Delivered training and commercial presentations to dealer sales teams, improving product knowledge and conversion performance.
Group Product Manager at Mercedes-Benz Hellas SA (1999 – 2001)
Managed product planning and launch execution for Mercedes-Benz passenger vehicles in Greece.
- Coordinated premium customer events and brand presentations aligned with Mercedes-Benz AG standards.
- Supported pricing, specifications and competitive analysis, contributing to product mix planning and market positioning.
