Manos Exarchoulakos

Senior Executive with more than 20 years of leadership experience across Telecommunications, Energy, Customer Experience and Retail industries. Proven track record in General Management, Commercial Leadership, P&L ownership, Revenue Growth and Business Transformation. Recognized for building high-performing organizations, leading large-scale commercial transformations and delivering sustainable business growth through strategic execution, operational excellence and customer-centric innovation.

Track record of transforming underperforming businesses into profitable operations, building nationally recognized brands and delivering market-leading commercial performance.

General Manager at BLUEDROP (2024-01 – Present)

• Built and scaled the organization to more than 70 employees, establishing its commercial, operational and organizational foundations.
• Transformed a loss-making business into a profitable operation within six months through commercial restructuring and operational excellence.
• Increased sales by 60%, driving monthly revenues beyond €200K while improving profitability and operational performance.
• Lead all business functions, including Sales, Operations, Recruitment, Customer Experience and Administration, with full P&L responsibility.
• Report directly to the Shareholders, driving business strategy, profitable growth and organizational transformation.

Commercial Director at ZENIΘ (2022-01 – 2024-12)

• Held full P&L responsibility across Sales, Marketing, Customer Experience and Commercial Operations.
• Managed a commercial organization of more than 200 employees through senior leadership teams.
• Led ZeniΘ to the #1 position in Greece for total sales and net customer acquisition, contributing to more than €39 million EBIT over two consecutive years.
• Defined and executed the company's commercial strategy, driving profitable growth, operational excellence and market expansion.

Marketing, Communication & Digital Strategy Director at ZENIΘ (2017-01 – 2022-12)

Promoted from Marketing & Communication Director.

• Spearheaded the transformation and nationwide rebranding of Thessaloniki-Thessaly Gas Company into ZeniΘ, creating a national energy brand from zero awareness.
• Launched Power Pack and Gas Pack, introducing an innovative subscription-based energy model that attracted more than 50,000 new customers.
• Managed annual marketing investments exceeding €7 million while leading agencies, strategic partnerships and award-winning integrated campaigns.

Marketing & Communication Manager at REVOIL S.A. (2015-01 – 2017-12)

• Led product marketing, trade marketing and corporate communication initiatives across a nationwide network of more than 570 retail service stations.
• Managed integrated marketing campaigns, external agencies and commercial projects that strengthened brand awareness and market presence.

Senior Brand Manager at COSMOTE S.A. (2007-01 – 2015-12)

• Led the launch and growth of Frog, Cosmote's second prepaid brand.
• Managed annual marketing investments exceeding €11 million while leading strategic initiatives across the prepaid portfolio.

BSc in Business Administration, Major Marketing Communication – The American College of Greece (1999-01 – 2004-12)