John Anairousis

Professional Summary

Results-driven Commercial & Sales Leader with extensive international experience in FMCG and premium agri-food products, specializing in business transformation, market expansion, and exponential sales growth. Proven track record in leading commercial turnarounds and evolving traditional distribution models into modern, multi-channel sales ecosystems across retail, e-commerce, and HORECA.

Experienced in building markets from the ground up across Europe, the Middle East, and Asia, managing key retail accounts, and developing successful private label partnerships. Strong background in sales and marketing strategy, high-performance team leadership, and managing complex commercial operations with a focus on measurable results — including 5x wholesale growth, +500% e-commerce growth, and expansion from zero to 700+ retail points nationwide

Combines strategic thinking with hands-on leadership, a growth mindset, and a consistent drive for continuous improvement at both team and organizational levels.

I am particularly interested in roles where commercial strategy is directly tied to measurable outcomes — pricing effectiveness, service adoption, repeat usage, and revenue growth. This is where I consistently deliver.

I would welcome the opportunity to discuss how I can contribute to building a high-performing strategic and commercial model.

John Anairousis

Commercial Manager at bofrost* Greece & Cyprus (2022-11 – 2025-12)

• Transforming the company and its commercial strategy and targets. From closed distribution to an open market one.
• Created new business; 6+ National Supermarket Key Accounts.
• Enhancing the e-commerce, call center and HORECA channel nationwide.
• Creating and ensuring execution of yearly sales & marketing plan using all tools and plans to increase sell out.
• Managing 50 people indirectly, 7 direct reports, one Branch and indirectly 2 advertising companies.
• Wholesale sales up 5 times.
• Ecommerce up 500%
• From non-existent to presence in 700 supermarket stores nationwide and climbing.
• Leading the team toward continuous improvement as I continue to advance my own skills.

Commercial Manager at MB Eleon – ootopia olive estate (2020-11 – 2022-10)

• Successfully built distribution channels and sales pipelines in the UK, Germany, South Korea, UAE and Czech Republic, from scratch.
• Established exports and distribution in several international markets, experienced in Distribution and Agent agreements.
• Created together with the product design agency two extra virgin olive oil ranges, introduced in the global markets.
• Develop and execute the marketing and communication strategy of the brand across platforms, mediums, and channels. Managing various Digital and Advertising agencies

Sales & Marketing Manager at Hellenic Agricultural Enterprises (2016-01 – 2020-09)

• Achieved to build distribution channels in the UK, US, Taiwan, Germany, Switzerland, South Korea, from scratch.
• Successfully managed the Sales and Marketing dept, dedicated to premium extra virgin olive oil exports. The company declared one of the Top Ten olive oil makers of Greece.
• Accomplished to establish exports in 12 countries.
• Key Customers: Sultan Center Middle-East, Terrarosa Coffe e S.Korea, Edeka & REWE in Germany.

Business Development Manager at DigitOM (2013-09 – 2018-12)

Store Manager at METRO Cash & Carry (2010-01 – 2013-07)

Key Account Executive Wholesale, Sales Department at CADBURY HELLAS SA. (2005-09 – 2009-12)

Master of Business Administration in International-MBA – ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS (2008-01 – 2010-12)

Msc in International Business – ASTON UNIVERSITY (2002-09 – 2003-06)

BA(HONS) in Business & Marketing – UNIVERSITY OF LINCOLN (1999-09 – 2002-06)