Natasa Tsamoura

Pharmaceutical commercial professional with 15+ years of experience across medical affairs, sales and marketing in different therapeutic areas. Expertise in commercial strategy, product launches, digital innovation and omnichannel engagement. Experienced in people management, sales forecasting, budgeting and cross-functional collaboration to drive business results.

Franchise Lead, Immunology & Cardiology - Bristol Myers Squibb

(2025-12)

• Lead people management, coaching and performance development for 6 direct reports across Sales & Marketing, building team capabilities and accountability.
• Serve as Brand Team Lead, directing the cross-functional team across Market Access, Medical and Sales to deliver franchise plans and market development in Greece and Cyprus.
• Oversee sales performance against targets, review commercial results and KPIs, and drive action plans to achieve franchise sales and growth objectives.
• Manage franchise budgets, forecasting and launch plans, aligning resource allocation with commercial priorities and growth opportunities.

Senior Brand Manager, Innovative Medicines - Bristol Myers Squibb

(2024-07 - 2025-12)

• Led Cardiovascular and Hematology launch planning, combining customer segmentation, specialist-centre engagement and integrated field and digital initiatives.
• Managed brand plans, forecasts, budgets and agency partners; aligned launch readiness with Medical and Market Access and led 2 direct reports in Sales.
• Advanced digital engagement through new technologies and innovative omnichannel initiatives, connecting brand strategy, customer insights and field execution.

Brand Manager, Oncology & Cardiology - Bristol Myers Squibb

(2023-06 - 2024-07)

• Managed oncology and cardiology brand plans and launch preparation, integrating digital channels, new technologies and innovative customer engagement initiatives.

Brand Manager, Oncology - Bristol Myers Squibb

(2022-11 - 2023-07)

• Developed insight-led oncology brand strategy and innovative engagement initiatives, combining competitive analysis, digital content and technology-enabled HCP interactions.

Marketing Specialist, Oncology - Bristol Myers Squibb

(2020-10 - 2022-11)

• Supported the development and execution of oncology brand strategy and tactical plans, driving customer engagement initiatives and cross-functional projects across key oncology priorities.

Product Specialist, Oncology - Bristol Myers Squibb

(2017-07 - 2020-09)

• Managed oncology accounts and HCP relationships, combining product knowledge with account-level commercial priorities.

Medical Representative, Haematology - Janssen, Johnson & Johnson

(2017-01 - 2017-06)

• Supported the launch in the Multiple Myeloma area through product communication and engagement with haematology specialists.

Medical Representative, Oncology-Haematology - Janssen, Johnson & Johnson

(2013-05 - 2016-12)

• Executed territory and account plans across oncology and haematology, maintaining relationships with hospital stakeholders.

Medical Science Liaison, Prostate Cancer - Janssen, Johnson & Johnson

(2011-07 - 2013-04)

• Built scientific relationships with clinical experts, supported evidence-based exchange and gathered medical insights in prostate cancer.

Medical Representative, Oncology - Janssen, Johnson & Johnson

(2011-01 - 2011-06)

Facilitator / Executive Trainer (project-based) - Summit Exploring SA

(2009-03 - 2010-12)

Research Associate - Stanton Chase International

(2008-11 - 2009-02)

Medical Head Assistant (Contractor) - Bayer Pharmaceuticals

(2008-01 - 2008-11)

MSc - Strategic Human Resources Management - ALBA Graduate Business School

BSc - Sociology - Panteion University of Social and Political Sciences