Stella Siolou

B2B Sales & Content professional with hands-on experience in hospitality technology, copywriting and customer relationship management. Experienced in prospecting and communicating with hotel professionals, presenting software solutions and supporting clients throughout the customer journey. Skilled in creating content for hospitality and travel blogs, as well as website content for accommodation businesses. MSc in Digital Marketing, with additional experience in social media and WordPress.

B2B Sales & Content Executive at Knowledge S.A. (2022-03 – Present)

• Research and write blog articles on hospitality technology for BookOnCloud and travel and tourism topics for Filoxeno.com.
• Create social media content and visual material for Facebook and Instagram, supporting the promotion of articles and other digital content.
• Contribute to newsletter and social media campaigns for promotional initiatives carried out in collaboration with Chambers, including the Chambers of Halkidiki, Samos and Pella.
• Create website content for hotels and accommodation businesses, adapting copy to each property and its target audience.
• Conduct outbound B2B sales activities for BookOnCloud, contacting hotel professionals and introducing the hotel management software and its benefits.
• Work with an existing prospect database while identifying and adding new hospitality businesses and potential clients.
• Follow up with prospects throughout the sales process and support subscription acquisition and renewals.
• Apply principles of the Sandler Sales Methodology in prospecting, communication and sales conversations.
• Promote website development services to hotels and accommodation businesses, identifying potential clients and presenting solutions tailored to their needs.
• Maintain communication with existing customers regarding subscriptions, renewals and outstanding balances.
• Send account statements and coordinate payment-related communication with clients.
• Build ongoing relationships with customers through regular communication and follow-up.

Website Project Support at Knowledge S.A. (2022 – 2024)

• Acted as a communication point between clients and the website development team during website delivery.
• Presented completed websites to clients and collected feedback, corrections and requested improvements.
• Coordinated client requests with the technical team until final website delivery.
• Developed practical knowledge of website structure, content management and WordPress-based projects.

Customer Service – Hotel Software Support at Knowledge S.A. (2021-07 – 2022-02)

• Provided customer support for hotel management software.
• Assisted hospitality professionals with system-related questions and everyday usage.
• Communicated customer issues and requirements to the appropriate teams.
• Developed strong familiarity with hospitality technology and customer needs.

Store Manager / Sales Associate at Skipper Shop (2020-05 – 2020-09)

• Managed day-to-day store operations and customer service.
• Handled sales, e-shop activities, stock and warehouse management.
• Supported customers throughout the purchasing process.

Content Creator – Internship at Museum of Science & Technology, University of Patras (2017-07 – 2017-08)

• Created educational materials for the Museum of Science & Technology.

MSc in Digital Marketing – Neapolis University (2021-09 – 2023-09)

BSc in Management of Cultural Environment & New Technologies – University of Patras, Greece (2014-10 – 2019-07)