Vassilis

Head of Sales at Skroutz (2023-06 – 2026-06)

Led the Sales organization of Greece’s leading eCommerce marketplace, responsible for strategic growth, commercial expansion, and team performance.
Defined and executed a long-term sales strategy aligning revenue growth with profitability and customer value.
Reorganized the sales structure into a data-driven, high-performance organization, improving accountability and execution.
Built and developed a 30+ person team, embedding customer-centric and analytical excellence principles.
Led Greek and International customers acquisition and cross-border expansion to diversify revenue and strengthen GMV.
Partnered cross-functionally with Product, Marketing, and Finance to shape go-to-market priorities and monetization models.
Introduced forecasting, pipeline analytics, and performance dashboards, enhancing commercial visibility and precision.

Head of Sales at Seafair (2020 – 2023)

Directed global go-to-market and commercial operations for a maritime SaaS platform.
Designed and implemented global commercial strategy encompassing pricing, channels, and customer lifecycle optimization.
Built and led an international sales team across Europe and Asia, achieving double-digit ARR growth.
Introduced sales analytics and performance dashboards to enhance forecast accuracy and capital efficiency.
Partnered with founders on fundraising and strategic partnerships.
Contributed to board-level commercial planning and investor reporting.

Head of Partnerships at Welcome Pickups (2018 – 2020)

Owned full commercial P&L and led international B2B expansion through strategic partnerships.
Scaled partnership ecosystem 5×, adding 950+ hotels and 60K+ rooms.
Reduced sales cycle by 40%, improving cash flow and accelerating revenue realization.
Expanded presence to 50+ global destinations.
Built and led a cross-functional team of 18 professionals across Europe.

Independent Business Advisor (2014 – 2017)

Advised companies on growth, market expansion, and operational efficiency.
Focused on optimizing commercial strategy, pricing, and sales effectiveness to drive profitability.

Regional Channel Sales Manager at Oracle (2011 – 2014)

Managed regional partner and end-customer sales across six markets, driving ecosystem development and revenue growth.
Delivered 80% growth through partner enablement and expansion of the certified partner network.
Built a strong opportunity pipeline, ensuring consistent quota achievement.
Strengthened Oracle’s market footprint and profitability across competitive territories.

Enterprise Sales Manager at Hewlett Packard (2008 – 2011)

Led a team of six managing enterprise accounts for HP’s Imaging & Printing Group (IPG).
Closed multimillion-euro service contracts with key enterprise clients.
Increased HP’s share of wallet in services, hardware, and consumables while maintaining strong margins.

Solution Partner Manager at Microsoft (2008 – 2008)

Managed and developed Microsoft’s Solution Partner ecosystem.
Built and led a six-person partner management team, driving business growth through enhanced partner engagement.
Shifted team mindset toward proactive solution selling, accelerating partner-driven revenue.

Channel Development Manager / Sales Manager / Account Executive at Dell (2002 – 2007)

Established Dell’s indirect 2-tier model in Greece, growing SMB market coverage.
Managed 15-person sales team delivering consistent overachievement (12 of 15 consecutive quarters).
Member of Dell’s global President’s Club (2006).
Key contributor to Dell Greece’s startup core team.

Corporate Accounts Representative at Hewlett Packard (1998 – 2002)

Managed strategic private sector and global accounts, achieving consistent share growth and strong customer relationships in x86 systems.

Key Account Manager at General Electric Capital IT Solutions (1996 – 1998)

Drove new business development and expansion within strategic private sector accounts.

Sales Executive at CIS (IBM Certified Partner) (1992 – 1996)

Managed enterprise clients as part of one of Greece’s top IBM partners, consistently exceeding sales targets.

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