程昊 马
Marketing analyst
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關於
● Excellent business acumen, marketing concepts, and innovative business analyzing skills accumulated from academic study and internship experience.
● Proven collaboration and organizing skills, open minded and have strategic thinking.
● Experienced in the commercial utilization of multiple social media channels including Instagram, Facebook, Wechat, Tiktok, LinkedIn.
● Excellent ability to work cross-culturally.
工作經歷
◇ China Southern Airlines, Guangzhou, China Jul. 2021-Sep. 2021
● Job position: Air Service marketing project intern.
● Analyzing the Air Service market dynamics of similar products andproviding the development trend of future product planning.
● Writing air ticket promotion plan by using product life circle.
● Evaluating the performance, price, promotion methods of competitive brands.
◇ China Resources CR CAPITAL MGMT, Shenzhen China Nov. 2021- Jun. 2022
● Job position: Internal Control Center (Audit Internal Control Post)intern
● CRC’s due diligence
● Internal investigation
● Market auditing and supervision
● EHS
◇ China Construction Eighth Engineering Bureau Co., Ltd,Shenzhen China Jul. 2022- Sep. 2022
● Job position: Marketing department intern.
● Improving the annual quarterly marketing target segmentation plan.
● Planning and organizing various economics forums, such as first store economy, creative industry summit.
● Researching market background and study national and local policies.
● Converting important forum ideas into text and using data and charts to interpret and popularize them.
教育背景
The University of Hong Kong, HKU Business School Aug. 2023 – Jul. 2024
● Programme: Master of Science in Marketing
◇ UMass Amherst, Isenberg School of Management Sep. 2019-May. 2023
● Major: Sports Management, Economics
● Degree Completed: Bachelor of Science
● CUM GPA: 3.82 / 4.0
● Honor: Dean’s List Honors in Fall 2019, Spring 2020, Fall 2020, Spring 2021, Spring 2022, Fall 2022


