Cherry Chu

Dynamic, high-performing Luxury Hospitality Leader with over 15 years of experience specializing in premium F&B management, high-end private client relations, and creative music/sound curation in Hong Kong. Proven track record of orchestrating large-scale corporate events (up to 1,000+ guests) and delivering world-class VIP guest journeys within flagship hotel lounges, private member clubs, and cultural nightlife destinations. Expert at seamlessly blending rigorous operational excellence (SOPs, P&L management, cost controls) with bespoke entertainment programming to maximize member engagement and accelerate venue revenue growth.

Service Team Leader at Test Kitchen (2024-01 – Present)

• Direct front-of-house operations for high-end bespoke events, including exclusive cocktail parties, fine dining experiential dinners, and luxury outside catering.
• Collaborate directly with international visiting chefs to seamlessly execute their creative visions and align service flow with premium standards.
• Serve as the venue's dedicated wine pairing expert, curating selections to elevate guest satisfaction and drive premium beverage sales.
• Train and onboard new service team members on luxury service etiquette, technical menu knowledge, and POS systems.

Hospitality Curator & Private Dining Consultant at Self-Employed / Consultancy (2023-09 – 2025-09)

• Co-created and managed bespoke private dining events, tailoring immersive, premium guest journeys for high-net-worth individuals (HNWIs) and VIP clientele.
• Oversaw the entire event lifecycle from initial client consultation and wine pairing curation to flawlessly executed on-site floor management.
• Cultivated deep relationships with a loyal VIP network, proactively anticipating preferences and achieving flawless guest retention.

F&B Operations Manager at Red Sugar Bar, The Kerry Hotel (Shangri-La Group) (2021-06 – 2022-05)

• Full Operational & Fiscal Accountability: Directed full-scale operations for the flagship luxury hotel lounge, managing budgets, strict P&L tracking, beverage cost controls, and revenue forecasting.
• Significant Revenue Acceleration: Boosted weekend daytime revenue by 15% through the curation of high-end entertainment programming, and elevated total venue revenue by 11% via premium brand partnerships and private VIP events.
• Flawless Guest Retention: Maintained an exceptional 0% guest complaint rate through meticulous front-of-house service leadership, setting gold-standard SOPs, and practicing active, VIP-centric floor management.
• Brand Strategy: Led high-impact corporate activations, seasonal menu development, and tailored PR initiatives to solidify the outlet's market positioning.

Floor & Music Room Manager at Potato Head (2016-01 – 2018-01)

• Served as a critical pre-opening team leader for the specialized Music Room and Bar Lounge, establishing operational budgets, venue policies, and security frameworks.
• Successfully sold out the entire multi-space venue for a premium Fox Networks corporate cocktail event.
• Spearheaded a comprehensive cross-training program for front-of-house staff across 4 distinct outlets, maximizing team productivity and versatility.
• Introduced a targeted dinner service concept that elevated outlet revenue by 20%.
• Leveraged audio and sound curation expertise to position the Music Room as a top-tier cultural nightlife destination.

Resident DJ at Bam Bam Club (2019-01 – 2020-01)

High energy luxury night club in Vietnam. Fill up the dance floor with quality music.

Assistant Manager at Armani Privé (2015-01 – 2016-01)

staff and quality control, Manage high profile nighlife events 300+pax

Event Coordinator at Compass Group Event & Catering (2014-01 – 2015-01)

Coordinated events including Google (1,000+ pax) and Pfizer (400 pax).

Floor Manager at Solas Bar (2009-01 – 2011-01)

High-volume operations & promotions.

Bartender at The Landmark Mandarin Oriental (2007-01 – 2009-01)

Luxury five-star hotel beverage standards.

Bartender at Kee Club (2006-01 – 2007-01)

Premium mixology & private members relations.

Associate Degree in Hospitality Management – Caritas Bianchi College