Chloe Lau

Intern - Vertical planning & Operations (Tours & Activities) at KLOOK (2025-06 – 2025-12)

Conducted market research on competitors' tour packages, analysed and delivered actionable strategies to bolster supply strength and surpass rivals.
Analysed data metrics and presented insights to senior managers, driving informed commercial decisions.
Optimised UX across web/app platforms by recommending A/B tests on UI elements and supply features, resulting in a 7.4% MoM uplift in click-through rate.
Contributed to the F&B project focused on desk research on JP restaurant trends to inform targeted strategies; leveraged AI tools to streamline onboarding, successfully onboarding 100+ restaurants within 3 months.
Partnered with cross-functional teams to automate API syncing, led hands-on quality assurance via end-to-end scenario testing and support boosted visibility via GTTD data.
Prepared multilingual marketing materials, copywriting and professional photo shoots to promote IPs and boost brand engagement on Instagram and Facebook.
Coordinated event planning for the annual mega exhibition, including venue booking, logistics management, and on-site support for collaborator product launches and promotions

Intern - Data Analytics & Customer Insight (The Point) at Sun Hung Kai Properties Limited (2024-06 – 2024-08)

Executed quantitative consumer research by creating questionnaire via Qualtrics to evaluate market demand for the Point Gold VIP program in The Point Gold VIP program, contributing to its successful launch with over 1 million members.
Supported qualitative UX research projects, including customer focus groups and app usability testing, by observing user interactions, documenting notes and analysing recordings to uncover insights on satisfaction and key pain points.
Performed desk research on mainland-bound consumption trends; identified retention strategies for Hong Kong malls to maintain customer loyalty.
Built interactive Tableau dashboards and PowerPoint decks to visualise consumer trends and support data-driven decision-making.

E-commerce assistant at L'Occitane (2023-12 – 2024-04)

Designed 20+ ad posters, social media content and EDM by Canva to drive engagement and sales.
Conducted competitive market research on rivals' promotions and pricing strategies
Managed e-commerce operations on shopify and HKTV MALL, including product listings, promotion setup and inventory accuracy.

Marketing executive at A Good Company (2023-07 – 2023-08)

Prepared multilingual marketing materials, copywriting and professional photo shoots to promote IPs and boost brand engagement on Instagram and Facebook.
Coordinated event planning for the annual mega exhibition, including venue booking, logistics management, and on-site support for collaborator product launches and promotions

Research assistant at The Hong Kong University of Science and Technology (2023-05 – 2023-08)

Conducted desk research on 70+ potential international universities for HKUST exchange partnerships
Collaborated with workshop tutors through direct consultations to understand content requirements; designed and created professional PowerPoint slides to promote a new career workshop

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