Emily Li

Dynamic Integrated Marketing Professional with a creative foundation and over 7 years of experience across advertising, entrepreneurship, and in-house product marketing. Proven track record in developing and executing go-to-market strategies that drive measurable growth — from crowdfunding and DTC channels to Amazon.

Over the past 2.5 years at ShiftCam, I specialized in product marketing — leading end-to-end product launches, developing positioning and messaging, and executing campaigns across Kickstarter, website, and Amazon. I independently managed the full Amazon channel, including PPC and inventory planning, and grew sales by 50% YoY.

Earlier experience in advertising and PR at agencies in New York and Beijing gave me a strong strategic foundation in consumer insights, brand storytelling, and cross-functional coordination — skills I now apply to commercial growth and product marketing roles.

With hands-on experience across Shopify, Amazon, and full-funnel marketing, I'm now looking to bring that blend of creative strategy and commercial execution to a product marketing or e-commerce leadership role.

Senior Marketing Executive at ShiftCam (2023-11 – 2026-06)

• Assist with end-to-end product launches, from positioning and messaging to campaign execution, contributing to six-figure crowdfunding and e-commerce sales.
• Develop creative assets and marketing materials for multi-channel campaigns, collaborating with design, content, and performance marketing teams.
• Own Amazon sales channel, including listing optimization, inventory planning, and PPC management—resulting in 50% YoY sales growth.
• Analyze customer insights and market trends to refine product value propositions and improve conversion.
• Coordinate cross-functional teams to align product, marketing, and sales for successful global rollouts.

E-commerce Business Founder at Kitidy LLC & Ein's Cuteness Lab (2020-04 – Present)

• Launched and managed an e-commerce business on Amazon and Shopify, which continued generating passive income after I transitioned to full-time employment.
• Conducted full business operations: supply chain, logistics, finance, marketing, and vendor management.
• Led product listing design and website development with third-party designers and developers.
• Managed Amazon PPC campaigns, optimized bidding strategies, and maintained top search rankings.
• Co-created influencer campaigns across social media platforms to drive brand awareness and conversions.
• Built email marketing funnels using Klaviyo to engage returning customers and abandoned cart shoppers.

Account Executive at TenHealth (2019-02 – 2020-03)

Industry: Pharmaceutical Client: Amgen

• Developed events process resulting in 29 successful events, 8x ROI, doubled the budget for 2020.
• Coordinated the production of advertisements and promotions for Asian and Hispanic markets.
• Coordinated pharmaceutical legal reviews for promotional materials.
• Established and maintained relationships with Asian communities and doctors for the client.

Account Coordinator at Wing | Grey (2018-08 – 2019-01)

Industry: Retail and Pharmaceutical Clients: Walgreens, GSK

• Adapted English-language pharmaceutical advertisements for the US Hispanic market.
• Project Management for the client - kicked off projects with accounts and managed timelines.
• Coordinated pharmaceutical legal reviews.

Account Executive at Shunya (2016-03 – 2016-05)

Industry: Technology and Medical brand Clients: Qihoo 360, Zuga Medical

• Directed clients relationships, worked on budgets and timelines of the projects.
• Wrote scripts and worked with the creative team to direct a TV commercial for Zuga Medical.
• Created an Olympic-themed integrated marketing campaign for Qihoo 360 with the team.

Account Intern at Ogilvy & Mather (2015-10 – 2016-01)

Industry: Technology Client: Amazon

• Worked with the client to plan and carry out a 3-month digital marketing campaign for Kindle.
• Conducted research and analyzed strategies for the campaign.
• Wrote copy for online advertising.
• Served as liaison between the account group, client, and creative teams.

MA in Strategic Public Relations – University of Miami (2016 – 2018)

BA in Media Creativity – Communication University of China (2012 – 2016)