Florence Yip

Digital marketer and solo AI product builder with 4+ years owning SEM, Meta ads and performance reporting end to end across education and retail brands. Since 2025, shipped three live App Store iOS apps—CookTutor, RecCue and Tile Calculator—owning the full loop from concept and UX through Cursor-assisted build, App Store release and short-form creatives (Jimeng / Seedance).

Solo AI Product Builder at Self-employed (2025 – Present)

3 iOS apps live on the App Store

• Ship three consumer iOS apps solo end to end with Cursor-assisted SwiftUI: CookTutor for step-by-step cooking, RecCue video teleprompter, and Tile Paint Floor Calculator.
• Own the full product loop—problem framing, UX, build, App Store Connect submission, review, version updates and post-launch iteration.
• Localise App Store listings and creatives; produce screenshots, preview assets and short-form GTM videos with Jimeng / Seedance for YouTube Shorts.

Digital Marketing Officer at IDP Education Limited (2024-07 – 2025-09)

• Planned and ran digital campaigns for overseas education and IELTS online registration, focused on Google Ads and Meta Ads.
• Worked with external agencies on Baidu campaigns and Xiaohongshu KOL collaborations for mainland China candidates booking IELTS tests in Hong Kong.
• Reduced cost per lead on overseas education campaigns by about 15% through ongoing paid-media optimisation.
• Optimised landing pages to improve conversion from paid traffic, and produced monthly digital campaign reports.
• Routed overseas education leads to the Sales team for follow-up.

Marketing Executive at Man Shing Photo Supplies Co. Ltd (2022-07 – 2023-11)

reported to Marketing Manager

• Drove digital marketing across web, paid search and social, lifting website traffic +30% and lead generation +20%.
• Planned and ran Google Ads with keyword research, bid and budget pacing.
• Grew social following +20% and engagement +40%; lifted email open rate +20%.
• Coordinated designers, content creators and developers to keep branding consistent across digital channels.
• Redesigned the main site UI for smoother mobile / desktop switching; supported Jubilee and Flower Show 2023 promotions.

Marketing Officer at Hong Kong J.G. Limited (2020-02 – 2022-07)

• Ran Google Ads for mind-body wellness programmes, lifting website traffic by 60%+ and improving course-page click-through rate.
• Generated Meta Ads leads for seminars, webinars and course enrolment, then handed qualified leads to Sales for follow-up.

BSc (Hons) in Environmental Science – University of Plymouth (2018)