Pui Kwan Au

Dynamic Digital Marketing Professional with 4+ years of experience across media publishers and agencies. Proven track record of executing multi-channel marketing campaigns, scaling social audiences by 220%, and boosting organic web traffic by 50% through data-driven content strategy and SEO. Adept at content localization, stakeholder management, and cross-platform performance tracking.

Senior Digital Editor at Timable (2023-04 – 2026-08)

• Spearheaded multi-channel marketing campaigns and content strategies for premier clients (e.g., LCSD, Hang Seng, L'École), driving brand awareness and campaign engagement.
• Scaled Instagram audience from 30k to 96k followers (+220%) over 3 years through data-driven editorial strategies, localized content creation, and interactive audience campaigns.
• Executed targeted SEO strategies and website content optimizations, boosting organic web traffic by 50% while continuously tracking campaign KPIs to optimize content performance.
• Partnered with internal creative teams, external clients, and media partners to deliver multiformat marketing materials (eDMs, press releases, landing pages), ensuring smooth campaign execution and brand guideline compliance.

Account Executive at MEOLOGY (Marketing Agency) (2022-05 – 2023-04)

• Delivered digital marketing solutions for clients, taking charge from ideation and content calendar development to ad placement and performance reporting.
• Led end-to-end content production across digital channels, including promotional videos, landing page updates, and influencer (KOL) outreach.
• Managed client ad budget allocation and campaign optimization across social platforms, increasing ROI and maintaining proactive community engagement.

Temporary Assistant (Part time) at JOOX (Tencent) (2021-12 – 2022-05)

• Managed music content development from brief to execution, collaborating with cross-departmental stakeholders to optimize user engagement.
• Curated localized themed playlists and targeted editorial features, improving active user retention and listening experience.

Customer Service (Part time) at General Security (2019-06 – 2022-06)

• Managed crowd control and guest assistance for large-scale concerts with 10,000+ attendees.
• Collaborated with security and operations staff to handle guest issues promptly and ensure event safety compliance.

Bachelor of Social Sciences (Honours) in Integrated Communication Management – Hong Kong Baptist University (2020-01 – 2022-12)

Associate Degree Programme in Creative Communication – Hong Kong Baptist University College of International Education (2018-01 – 2020-12)