Herman Wong

Results-driven entrepreneur & professional with 10+ years of experience working in China and Hong Kong, in business development, deal-making, and B2B sales, with a proven track record of driving growth and revenue in FMCG and real estate. Has a strong background in finance and law, and leverages his expertise and network to build successful businesses and has advised on strategic cross-border projects in F&B, FMCG, CPG.

Business Development / Sales Director at Beams Company (2020-01 – Present)

Launched a health beverage brand selling functional speciality coffee. Grew the business to six-figure revenue and ran export in China, Singapore, Hong Kong and the EU. Pivoted the company to become an importer and distributor for FMCG brands in China and Hong Kong. Generate sales by prospecting, pitching & sample meetings, closing B2B clients such as: supermarkets, catering, wholesalers, retailers and membership clubs.

Head of Growth / Sales Manager at GO Logistics & Storage (2024-03 – 2024-12)

I worked closely with CEO and CTO to increase revenue growth from existing clients by 10%, increased prospect and closed new FMCG clients by collaborating with overseas trade missions from Australia. Developed new revenue in e-commerce and trans-shipping.

Company Director at Markets Trust Business Consulting (2018-04 – 2019-09)

Managed daily operations and administration for an overseas online share trading platform entering China for the first time. Responsible for legal, accounting, and handling relations with the Huangpu District Government Affairs Bureau. Worked closely with the APAC Managing Director to launch business and subsequent company restructuring.

Marketing & Business Development Manager at Shanghai Golden United Construction & Development Co. Ltd (2015-02 – 2017-08)

Worked closely with the Board of Directors, Chairman and General Manager in the early construction phase to identify commercial real estate opportunities, plan strategy for commercial leasing, and launch co-working, hotel and supermarket in a 150,000 GFA mixed residential/commercial project in Xujing, West Hongqiao.

Financial Planning & Analysis Team Leader at IBM Australia/IBM China (2010-02 – 2014-06)

Recognized for outstanding financial analysis of critical customer accounts to resolve billing discrepancies. I oversaw a team of financial analysts responsible for budgeting and forecasting costs in Global Consulting Services, the annual fall plan budgeting and forecasting revenue for China operations.

LLB & B.Com(Finance) in Law and Finance – UNSW Sydney (2004-02 – 2010-01)