Assistant Marketing Manager at 尚容堂中醫館 (2023-09 – Present)
- Campaign Management: Spearheaded digital marketing campaigns and executed comprehensive online-to-offline (O2O) promotional strategies to drive brand awareness and foot traffic.
- Content & Media Coordination: Managed in-store promotional projects and closely coordinated with external shooting teams to produce high-quality multimedia content.
- Public Relations: Handled media relations, drafted promotional materials/press releases, and managed customer inquiries to maintain a positive brand image
Senior Marketing Assistant at Digital Bridge Idea (2021-04 – 2023-06)
- Client & Project Management: Served as the key liaison for clients' advertising projects, ensuring smooth communication and timely project delivery.
- Production Coordination: Assisted in managing video/photo shooting projects, acting as the bridge between clients and creative production teams.
- Social Media & Reporting: Planned and designed engaging social media content, addressed client inquiries, and generated performance reports for optimization.
Marketing Assistant at MyGolden.Design (2020 – 2021)
- Content Creation: Developed and designed creative social media posts to enhance online brand visibility.
- Administrative Support: Handled daily operational documents and prepared regular marketing reports for client review.
Freelance Event Planner at Friendship University (交友大學) (2024-12 – Present)
- Event Execution & Partnerships: Co-organized and executed various community events. Actively negotiated with external partners and sponsors to ensure smooth and successful event operations.
Freelance Social media Content & E-commerce Assistant at Concept Eyewear (2024-05 – 2026-04)
- Product & E-commerce Management: Arranged and managed product photoshoots at factory sites, and handled product listings on the company's e-commerce platform.
- Social Media Support: Assisted in managing social media channels by creating and scheduling regular promotional posts.
