KitKit Yip

All-round advertising and production leader with over ten years of experience across video production, motion graphics design, 2D and 3D animation, the full 3D production pipeline, graphic design, illustration, editing, color grading, and on-set shooting assistance. Acts as a storyteller during pre-production, using strong communication skills to clear up video structures and guide directors, production assistants, and team members through freehand sketching, storyboards, and mood boards. Personally brings creative content and copywriting ideas to present artwork and video production, successfully winning client projects and getting approvals from bosses and corporate executives.

Offers over seven years of leadership experience handling project management, departmental budgets, timelines, and team recruitment. Actively uses over ten generative AI tools to speed up daily work by 50 percent, combining new AI trends with traditional techniques for fresh visual results. Outstanding track record of creating high quality video productions and graphic artwork that successfully won major international video awards for previous companies.

Creative Consultant at Freelance Creative Projects (2025-10 – Present)

• Produced cross platform promos featuring 2D and 3D design covering video production, motion graphics, shooting assistance, and editing for government campaigns and FWD Insurance.
• Managed strategic event design elements, LED wall motion graphics, and background layouts for major studio projects at Shaw Studios.
• Created hand drawn sketches, storyboards, and mood boards to align production workflows and visualize early stage concepts.
• Presented creative concepts directly to diverse corporate clients and executives to secure final project alignment and approvals.

Assistant Principal Designer (Creative Lead) at Television Broadcasts Limited (2024-10 – 2025-09)

• Produced graphics, illustrations, design layout, 2D and 3D motion graphics, and full pipeline 3D production for flagship show openings and promotional campaigns.
• Executed advanced video editing, complex compositing, color grading, shooting assistance, and venue settings for high impact promos.
• Designed corporate logos, station branding initiatives, and structural stage decorations for large scale television events.
• Created sketchboards, storyboards, and mood boards to align production workflows and present early stage concepts directly to board members.
• Tested over 30 generative AI tools and utilized prompt engineering to generate assets for a 50% departmental speed increase.
• Provided art direction to 10 designers, directors, and scriptwriters while collaborating with producers on pre production planning.
• Managed department administration, budget configuration, recruitment interviews, staff job allocations, and hardware/software infrastructure.

Creative Consultant at Freelance Creative Projects (2023-03 – 2024-10)

• Produced advertising promos and event visual content delivering comprehensive 2D and 3D motion graphics across digital platforms.
• Directed music video (MTV) visual aesthetics and conceptual motion design for diverse commercial artists.
• Executed motion graphics and video editing for high profile government campaigns, banking advertisements, and Macau Sands events.
• Created promotional videos, tutorials, and on site student interviews across Canadian universities for FFS Immigration Canada.

Senior Motion Graphic Designer (Project Lead) at Television Broadcasts Limited (2018-03 – 2023-03)

• Produced 2D and 3D motion graphics, 3D modeling, texturing, rendering, compositing, and VFX animation for promotional campaigns.
• Designed corporate logos, banners, and large scale stage LED wall motion visual designs.
• Produced over 200 promotional videos and station IDs under tight tv broadcast deadlines.
• Single handedly executed full pipeline animation and premium CGI compositing from concept to final output for 100+ drama endpages.
• Created hand drawn storyboards and mood boards to clarify production workflows and early stage concepts.
• Mentored 5 motion graphics designers and provided creative ideas to directors to secure 4 New York Festivals awards.

Associate 3D Art Director at 8D International Limited (Regal Hotel Group) (2014-10 – 2017-10)

• Produced 2D and 3D animation, 3D visual concepts, illustrations, and sketch storyboards to drive full pipeline video production for promotional campaigns.
• Directed dynamic motion graphics and background layouts for large scale hotel event shows and stage LED walls to ensure premium visual delivery.
• Created tangible seasonal packaging designs and marketing leaflets aligned with global hospitality and tourism branding standards across diverse platforms.
• Collaborated directly with the hotel group president, general manager, and marketing director on strategic branding initiatives and new corporate intellectual property.
• Remotely supervised a workforce of over 20 3D artists at the China office to oversee technical quality control and final delivery.

Senior Animator at WeeWee Limited and Radical Vision Limited (2002 – 2005-06)

Executed technical VFX and character animation, fluid simulation, 3D motion graphics, and offline compositing for brands including Canon, Nikon, Vitasoy, Estee Lauder, and SK-II.

3D Animator at COG Limited (2005-06 – 2010-06)

Focused on high-quality 3D character animation, 3d Modelling and compositing for various production pipelines and toy industry.

Animator & Rigger at Imagi Animation Studios (2010-06 – 2012)

Developed technical foundations in 3D rigging and animation for international feature films.

Multimedia Studies – The Hong Kong Polytechnic University ( not graduated )

HKCEE – Aberdeen Baptist Lui Ming Choi College