Hugo Wong

Results-driven sales professional with 3+ years of experience across B2B sales, key account management, FMCG, F&B and retail distribution in Hong Kong and Japan. Proven track record in growing existing accounts, developing new business and supporting retail market expansion, including 36% YoY revenue growth across assigned key accounts, a 30% increase in customer repurchase rate, and 15% additional revenue growth through new customers and channels. Experienced in managing relationships with luxury hospitality, corporate and F&B accounts, as well as working with distributors and retail partners in the Japanese market.

Strong capabilities in key account management, business development, sales negotiation, promotional execution, product launches and cross-functional coordination. Fluent in Cantonese and Mandarin, with business proficiency in English and Japanese. Seeking a long-term Key Account / Sales role within FMCG, F&B, retail, consumer products or related industries.

Sales Executive at Man Lok Yuen Food Trading Co., Ltd. (2025-09 – 2026-06)

• Managed a portfolio of key retail and F&B accounts, including customers across luxury hospitality, catering and corporate sectors.
• Built and maintained relationships with key stakeholders across purchasing and operations teams, identifying customer needs, sales opportunities and promotional requirements.
• Delivered 36% YoY sales growth across assigned key accounts through targeted product placement and tailored seasonal promotions.
• Managed key accounts including The Ritz-Carlton, Hopewell Hotel, Hong Kong Jockey Club and HSBC.
• Developed new business by onboarding high-volume dim sum specialty chains and new F&B partners, expanding distribution opportunities.
• Planned and executed customer-specific sales promotions to improve product turnover and sales performance.
• Coordinated with production, logistics and internal supporting teams to ensure smooth and timely order fulfilment.
• Conceptualized and launched Vegetarian Porcini Radish Cake for the Chinese New Year season, creating a new festive revenue stream.
• Handled product quality enquiries and customer issues with a 100% resolution rate, maintaining long-term customer relationships with zero account churn.

Japan Market Marketing Supervisor at Lee Kum Kee (2024-09 – 2025-09)

• Managed annual sales targets and promotional budgets for the Japanese retail market.
• Coordinated end-to-end product launches with distributors and retailers, covering market execution, promotion and retail placement.
• Successfully launched Cheer Pack Panda Oyster Sauce, achieving 100% of the first-month sales target.
• Expanded brand presence by successfully placing the MOS Soup Series into major Japanese supermarket chains.
• Spearheaded joint media campaigns with leading Japanese food media to support brand awareness and drive retail sell-through.
• Worked closely with distributors, retailers and internal teams to coordinate product launches, promotional activities and market execution.
• Conducted market and competitor research to support sales and promotional planning in the Japanese retail market.

B2B Sales Officer at Nikko Trading Co. (Hong Kong) (2023-04 – 2024-05)

• Managed B2B customer accounts, including pricing, quotation and order negotiations.
• Increased customer repurchase rate by 30% through account management and customer relationship development.
• Developed new customers and sales channels, contributing 15% additional revenue growth.
• Negotiated pricing and order terms according to customer requirements and business needs.
• Optimized order and payment processes to improve operational efficiency and customer experience.

Sales Consultant | Part-time at BIC CAMERA (2019-04 – 2023-02)

• Provided frontline retail sales and customer service to local and overseas customers.
• Developed practical understanding of retail operations, consumer behaviour and promotional selling.
• Supported customers throughout the purchasing process and delivered product recommendations based on individual needs.
• Gained hands-on experience in the Japanese retail environment and customer service standards.

Bachelor in Modern Social Studies – Shusei University, Japan (2019 – 2023)