Joyce Lui

Highly accomplished and detail-oriented Executive Assistant with 20 years of dedicated experience providing comprehensive administrative and operational support to executives within the banking sector. Notably spearheaded operational support for the establishment of Hong Kong's first High-Net-Worth center and successful rebranding execution of Citigold Select. Proven track record of managing complex global schedules, coordinating cross-functional regional activities, and handling critical enterprise governances, including risk and control processes, business continuity, and third-party relationships.

Seeking to leverage expertise to support senior leaderships and drive long-term objectives.

Executive Assistant to Managing Director at Citibank N.A. | Citibank (Hong Kong) Limited (2006-06 – 2026-07)

Directly support the Managing Director, Enterprise Services Public Affairs – Japan, Asia North & Australia Cluster and Hong Kong

• Proactively manage complex, evolving schedules, coordinating executive level appointments, meetings and international conference calls to seamlessly fulfill global operational objectives.
• Support travel arrangements; prepare and distribute schedules for the Managing Director holistically.
• Facilitate cross-border collaboration and alignment among Public Affairs Officers of Australia, China, Japan, Korea, Taiwan and Hong Kong.
• Managing budget control, governance issues risk and control including Manager's Control Assessment, Continuity of Business, Record Management, Third-Party Relationship Management.

Executive Assistant to Director, Head of Segment & Digital Value Proposition at Citibank N.A. | Citibank (Hong Kong) Limited (2023-01 – 2024-12)

Delivered full spectrum of secretarial support to the Director and expanded responsibilities to manage broader team administrative functions. Managed complex travel logistics, expense reimbursement and budget control.

• Coordinated new hire onboarding and off-boarding logistics, technology provisioning, record management and administrative support.
• Monitored team compliance training via Learning Management System and Electronic Entitlement Review System to manage team data access.
• Orchestrated business reports and special ad-hoc reports to ensure seamless, end-to-end delivery.

Executive Assistant to Director, Head of Citigold Private Client at Citibank N.A. | Citibank (Hong Kong) Limited (2006-01 – 2023-12)

• Played a pivotal role in establishing Hong Kong's first High-Net-Worth center and executing the successful rebranding of Citigold Select.
• Drove key initiatives to streamline strategic communications for High-Net-Worth clients.
• Orchestrated high-profile client events, regional visitors, High-Net-Worth newsletters, Townhalls, internal and external trainings, overseas international seminars, including the Citi Wharton Global Wealth Institute.
• Expanded multi roles and orchestrated onboarding programs and training institutes for the Business Head.
• Provided dedicated secretarial support to the Director and operational administration to Citigold Private Client business and Sales Centers.
• Compiled and delivered timely, critical data reports, including daily sales updates and Management Information Systems reports.

Corporate Sales Administration Assistant Manager at SmarTone Mobile Communications Limited (1993-01 – 2006-12)

Led a team of 12 subordinates to provide daily sales operation support to corporate sales and ensure strict compliance control.

Business Development Executive at SmarTone Mobile Communications Limited (1993-01 – 2006-12)

Pioneered the Hong Kong market launch and commercial expansion of the first cross-border China Dual-SIM solution. Provided the sales and after sales support to VIPs; strengthen business development business initiatives across the Guangzhou, Beijing and Shanghai offices.

Sales Secretary / Business Centre Secretary at Henderson Hotel Management Group (Newton Hotel Kowloon & Bonham Hotel) (1991-01 – 1993-12)

Provided front-of-house operational support to Front Office Department and initial establishment of the Newton Hotel Kowloon.

Diploma in Management Studies – HK Polytechnic University (1997-01 – 1999-12)

Certification in Secretarial Training – Caritas Hong Kong (1990-01 – 1991-12)