Ky Huen

PR and event professional with nearly 6 years of experience across luxury beauty, branding, and corporate organizations, including SHISEIDO, L'Oréal, and FHKI. Skilled in event planning, brand campaigns, and stakeholder engagement, with hands-on experience delivering high-profile events and customer-focused campaigns. Strong in cross-team coordination, partner management, and fast-paced project delivery.

Senior Officer - Member Services at Federation of Hong Kong Industries (2025-01 – Present)

• Event Planning and Activation: Lead end-to-end budgeting, vendor coordination, and execution for 30+ large-scale corporate functions, VIP luncheons and dinners, and networking events, while maintaining smooth onsite logistics and real-time crisis management.
• Protocol and Stakeholder Relations: Oversee high-profile business meetings and VIP ceremonies, major exhibitions, and delegation itineraries for HKSAR officials and 20+ international consulates; drive cross-sector joint programs with leading banks, HKTDC, HKSTP, Sino Group, and local universities.

Senior Officer – Marketing (Product, CRM & Trade) at SHISEIDO Hong Kong (2023-07 – 2024-12)

• Brand Initiatives and CRM Growth: Developed 360° global marketing campaigns and CRM strategies for product portfolios representing 25% of brand sales mix; translated market insights into tailored segmentation strategies, recruiting 5,000+ new customers within a single quarter (80% of total new acquisitions).
• Trade Partnerships and Omnichannel Marketing: Managed integrated marketing initiatives for the ASR portfolio; deployed AI-driven creatives to enhance consumer experiences across 20+ boutiques and 10+ premium landlords for the "ULTIMUNE 10th Anniversary" campaign, delivering +60% YoY sales growth and sustaining SHISEIDO's leading market position.

Community Executive (Branding) at L'Oréal (Kiehl's Since 1851) (2021-07 – 2023-07)

• PR and Community Engagement: Delivered experiential PR events and brand activations, notably the "Calendula Coffee House" pop-up, leveraging KOL and UGC seeding to achieve the #1 social buzz and boost brand awareness, resulting in the Top 3 Instagram growth for L'Oréal Luxe.
• Media Planning and Agency Coordination: Directed media strategies, content creation, and budget allocation; monitored campaign KPIs while working with external agencies to maximize campaign efficiency.

Account Executive at KREW Digital (JERVEX) (2020-07 – 2021-07)

• Account Servicing and O2O Campaign Management: Facilitated cross-functional workflows to secure campaign timelines and KPIs; led successful pitches for key clients, including AIA, DBS Bank, and SHKP Malls.

Marketing Intern at L'Oréal (Kiehl's Since 1851) (2020-01 – 2020-06)

• Marketing Operations and E-commerce Support: Consolidated daily sales reports and monitored e-commerce operations to optimize brand performance.

BBA (Honours) in Accountancy – The Hong Kong Polytechnic University (2016 – 2020)