Samuel Ma

Results-driven Business Development Manager with 15+ years of progressive experience in sales leadership, strategic account management, and market expansion across the EV charging infrastructure, green technology, and telecommunications sectors. Proven track record of driving revenue growth, building C-suite client relationships, and leading cross-functional teams in fast-paced, high-growth environments. Since 2016, has been at the forefront of Hong Kong's EV charging industry, successfully deploying charging infrastructure across residential, commercial, and industrial properties.

Holds a Certified ESG Planner (CEP®) designation, combining deep market expertise with a commitment to sustainable business practices. Adept at navigating complex multi-stakeholder negotiations and translating technical solutions into compelling business propositions.

Business Development Manager - Smart Charge (HK) Limited - Lai Chi Kok, HK (2025-02 - 2026-09)

Smart Charge is a joint-venture between CLP Holdings and HKT providing end-to-end electric vehicle charging solutions across Hong Kong.

• Drive end-to-end EV charging business development, identifying and securing new property partnerships across residential, commercial, and industrial segments.

• Orchestrate cross-functional collaboration between marketing, engineering, and operations teams, ensuring projects are delivered on time and within budget.

• Serve as the primary liaison with property landlords, Building Management Offices (BMOs), and Incorporated Owners (IOs), resolving complex multi-stakeholder issues to achieve mutually beneficial outcomes.

• Represent the company in high-level negotiations with government bodies, developers, and strategic partners to advance the company's market position.

Halo Energy is a leading EV charging solutions provider in Hong Kong, offering one-stop private and public charging station design, investment, construction, and O&M services.

• Spearheaded sales of EV charging services to a diverse portfolio of clients including private/public landlords, distributors, resellers, and industrial partners, consistently meeting volume and revenue mix targets.

• Built and maintained strategic customer relationships by conducting in-depth needs assessments and presenting tailored full-service solutions, resulting in a positive and consultative customer experience throughout the sales cycle.

• Conducted site visits alongside technical engineers to evaluate site conditions and translate findings into accurate, commercially viable proposals.

• Developed and executed sales plans and business proposals using company CRM tools; performed regular pipeline reviews and implemented recovery strategies to address potential shortfalls.

• Identified and cultivated new market opportunities in designated territories, fostering cross-team knowledge sharing and collaborative deal-making.

• Organised and participated in industry events including Build4Asia 2024 (Hong Kong), enhancing brand visibility and generating qualified leads.

EKO Enterprise is a pioneer green innovator specialising in the development, manufacturing, and global distribution of moulded fibre catering disposables.

• Achieved and exceeded assigned sales targets by establishing and growing a robust client base across the hospitality, catering, and food packaging industries in Hong Kong, the US, and Japan.

• Cultivated strategic distributor partnerships to accelerate new customer acquisition and deepen penetration within existing accounts.

• Collaborated with product design and technical teams to develop compelling commercial proposals; led end-to-end business negotiations and successfully closed key deals.

• Acted as the primary interface between the company and global clients, identifying new business opportunities, profiling decision-makers, and building executive-level relationships.

• Knowledgeable in international regulations for multiple jurisdictions.

• Coordinated with labs to secure certifications: GB, ISO, HACCP, BPI, FDA, EU, DIN CERTCO. - Played a pivotal role in the company's successful attainment of the 'DUNS ESG Certified' designation, reinforcing the company's commitment to sustainable business practices.

• Led the planning and execution of international exhibitions across Hong Kong, the US, and Japan within a compressed 1.5-month timeline.

Managed full-cycle EV charging business development, overseeing the deployment of charging solutions to a growing portfolio of properties across Hong Kong.

• Coordinated with marketing and engineering teams on budget management, project timelines, and site inspections to ensure seamless project delivery.

• Maintained strong relationships with property landlords, BMOs, and IOs, ensuring smooth project execution and stakeholder alignment.

HKT is Hong Kong's leading technology, media, and telecommunications company with over 150 years of history.

• Led a sales planning team responsible for identifying and developing new business opportunities, driving market expansion and optimising cost efficiency.

• Designed and implemented effective sales strategies to consistently deliver against company revenue targets and KPIs.

• Executed manpower planning and workforce optimisation strategies to maintain a high-performing sales organisation.

• Championed two landmark projects: extending fibre-based broadband networks to 70+ remote villages (20,000+ households) and establishing new move-in promotion counters across 60+ public housing estates (100,000+ households).

Bachelor of Arts (with Honours) - Marketing Management - University of Warwick (2025)