Wing Liu

Results-driven Marketer with a proven track record in end-to-end brand management, cross-functional collaboration, and executing high-impact promotional campaigns. Adept at balancing strategic vision with hands-on execution, I excel at managing co-branding partnerships and crafting. I am eager to help rejuvenate the portfolio, capture new usage occasions, and expand the market footprint for the brand in Hong Kong.

Assistant Sales & Marketing Manager at Binggrae (2026-08 – Present)

Assistant CRM & Promotion Manager at CHARGESPOT (2026-02 – 2026-05)

Assistant Partnership Manager at CHARGESPOT (2024-08 – 2026-01)

• Brand Campaigns: Planned and executed integrated online/offline marketing campaigns (e.g., Disney, Labubu, GRS, HKFA) to amplify brand exposure and drive follower growth.
• Brand Positioning: Enhanced brand reputation and positioning through strategic partnerships and collaborations.
• CRM & Promotions: Oversaw CRM and in-app promotions to boost user retention and acquisition; collaborated with cross-functional teams for seamless execution.

Senior Marketing Specialist at Flow App (2023-02 – 2024-06)

• Social Media Management: Handled IG, FB, and TikTok channels for publishing engaging content to boost interaction, follower growth, and brand awareness.
• Data Analysis & Optimization: Tracked performance across channels, analyzed data, generated reports, and applied optimizations to improve ROI.
• KOL/KOC Partnerships: Oversee affiliate marketing and influencer engagements; identified and collaborated with creators to expand brand reach.
• Brand Identity & CRM: Supported CRM retention strategies and cohort settings to ensure consistent brand tone and visuals.

Senior Digital Marketing Specialist at Pinkoi (2020-07 – 2022-10)

• CRM: Plan and execute loyalty programs and initiatives to enhance user retention and engagement.
• Data Analysis: Monitor and analyze daily GMV and KPIs.
• Festive Campaigns: Plan and execute festive and thematic campaign to amplify brand exposures and sales.

Business Development & MKT executive at Lisa & Sara (2019-07 – 2020-07)

• Offline Operations & Promotions: Managed frontline operations and shopping mall promotions to enhance in-store visibility and drive foot traffic.

BACHELOR OF SOCIAL SCIENCE in MAJOR IN GEOGRAPHY, MINOR IN SOCIOLOGY – Hong Kong Baptist University (2015 – 2019)