Agnes Hung

Assistant eCommerce (Amazon) Manager at Native Union (Design Pool Limited) (2025-07 – Present)

Oversee and drive sales performance across 5 key Amazon marketplaces (US, CA, MX, JP, AU), with a strategic focus on the US market as the primary revenue driver.
Act as key operational support for the official Shopify storefront; drive CRM and customer retention initiatives leveraging tools such as Klaviyo and Yotpo.
Lead marketplace inventory planning and data-driven sales forecasting across regions; formulate strategic plans for End-of-Life (EOL) products and excess inventory liquidation to minimize Amazon holding costs.
Monitor AI-driven advertising (Xnurta) and external agency ad performance (Meta & Google Ads); analyze key metrics (ROAS, CPA, CTR) during weekly performance reviews to optimize overall ad spend efficiency.
Spearhead end-to-end listing content optimization and high-intent keyword management to boost search visibility, CTR, and PDP Conversion Rates.
Spearhead the end-to-end NPI procedure for the team, including SKU creation, marketing timeline formulation, initial quantity forecasting, and post-launch promotional execution.
Revamped performance dashboards using Excel, Power BI, and Looker Studio to deliver clear, actionable insights for driving revenue target achievement.
Set team sales targets and coordinated shift schedules for major Amazon shopping events (e.g., Prime Day, Big Spring Deals, BFCM); executed A/B testing on Storefront revamps to maximize Conversion Rate Optimization (CRO).

Senior eCommerce Executive / eCommerce Executive at Native Union (Design Pool Limited) (2022-04 – 2025-06)

Fast-tracked to Senior Executive in April 2024 due to exceptional ownership in FBA account health and listing excellence.

Managed 3 Amazon marketplaces across the UK, Japan, and Australia, comprehensively overseeing a portfolio of over 300 SKUs.
Collaborated cross-functionally with Demand & Supply and Logistics teams to streamline inventory health and ensure timely stock replenishment across multiple FBA regions.

Ecommerce Specialist at Eternity Commerce Limited (2021-01 – 2022-02)

Managed 6 Amazon storefronts across 60+ SKUs, successfully driving 20,000+ daily orders during peak seasons and 350+ daily orders for new product launches.
Performed deep-dive sales data analysis to forecast demand trends and determine optimal inventory replenishment levels.
Formulated and executed data-driven e-commerce promotional and in-site SEO campaigns to maximize product visibility and channel revenue.
Optimized PDP content and partnered with customer support teams to improve listing ratings, driving higher customer trust and conversion rates.
Monitored and optimized PPC campaigns to efficiently drive sales while maintaining a favorable ACoS.
Partnered closely with the Marketing Team to spearhead the creation of high-converting listing collaterals and compelling copywriting.
Executed extensive sales data analysis, managed FBA reimbursements, led listing optimization initiatives, and resolved complex policy violations and compliance issues.

Marketing Trainee at Cradle Materials Company Limited (2020-04 – 2020-12)

Maintained D2C and marketplace store operations across Shopify and HKTVmall, handling end-to-end SKU setup, PDP content creation, promotional settings, and price alignment.
Supported the execution of integrated ATL/BTL marketing initiatives to drive sales volume across key physical retail channels (supermarkets).
Produced digital and print marketing collaterals, while managing social media copywriting and back-end POS promotion configurations to support multi-channel campaigns.

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