Assistant eCommerce (Amazon) Manager at Native Union (Design Pool Limited) (2025-07 – Present)
- Oversee and drive sales performance across 5 key Amazon marketplaces (US, CA, MX, JP, AU), with a strategic focus on the US market as the primary revenue driver.
- Act as key operational support for the official Shopify storefront; drive CRM and customer retention initiatives leveraging tools such as Klaviyo and Yotpo.
- Lead marketplace inventory planning and data-driven sales forecasting across regions; formulate strategic plans for End-of-Life (EOL) products and excess inventory liquidation to minimize Amazon holding costs.
- Monitor AI-driven advertising (Xnurta) and external agency ad performance (Meta & Google Ads); analyze key metrics (ROAS, CPA, CTR) during weekly performance reviews to optimize overall ad spend efficiency.
- Spearhead end-to-end listing content optimization and high-intent keyword management to boost search visibility, CTR, and PDP Conversion Rates.
- Spearhead the end-to-end NPI procedure for the team, including SKU creation, marketing timeline formulation, initial quantity forecasting, and post-launch promotional execution.
- Revamped performance dashboards using Excel, Power BI, and Looker Studio to deliver clear, actionable insights for driving revenue target achievement.
- Set team sales targets and coordinated shift schedules for major Amazon shopping events (e.g., Prime Day, Big Spring Deals, BFCM); executed A/B testing on Storefront revamps to maximize Conversion Rate Optimization (CRO).
Senior eCommerce Executive / eCommerce Executive at Native Union (Design Pool Limited) (2022-04 – 2025-06)
Fast-tracked to Senior Executive in April 2024 due to exceptional ownership in FBA account health and listing excellence.
- Managed 3 Amazon marketplaces across the UK, Japan, and Australia, comprehensively overseeing a portfolio of over 300 SKUs.
- Collaborated cross-functionally with Demand & Supply and Logistics teams to streamline inventory health and ensure timely stock replenishment across multiple FBA regions.
Ecommerce Specialist at Eternity Commerce Limited (2021-01 – 2022-02)
- Managed 6 Amazon storefronts across 60+ SKUs, successfully driving 20,000+ daily orders during peak seasons and 350+ daily orders for new product launches.
- Performed deep-dive sales data analysis to forecast demand trends and determine optimal inventory replenishment levels.
- Formulated and executed data-driven e-commerce promotional and in-site SEO campaigns to maximize product visibility and channel revenue.
- Optimized PDP content and partnered with customer support teams to improve listing ratings, driving higher customer trust and conversion rates.
- Monitored and optimized PPC campaigns to efficiently drive sales while maintaining a favorable ACoS.
- Partnered closely with the Marketing Team to spearhead the creation of high-converting listing collaterals and compelling copywriting.
- Executed extensive sales data analysis, managed FBA reimbursements, led listing optimization initiatives, and resolved complex policy violations and compliance issues.
Marketing Trainee at Cradle Materials Company Limited (2020-04 – 2020-12)
- Maintained D2C and marketplace store operations across Shopify and HKTVmall, handling end-to-end SKU setup, PDP content creation, promotional settings, and price alignment.
- Supported the execution of integrated ATL/BTL marketing initiatives to drive sales volume across key physical retail channels (supermarkets).
- Produced digital and print marketing collaterals, while managing social media copywriting and back-end POS promotion configurations to support multi-channel campaigns.
