Agus Effendi

I am AGUS EFFENDI, in perfect health, young at heart, fresh, dynamic, endowed with great energy. I have been working in HOSPITALITY INDUSTRY for more than 29 years and success giving my professional services in several famous group company such as: ACCOR (Novotel, Mercure, Ibis) CHOICE HOTELS &

• RESORT (Clarion, Quality, Comfort Inn), BAKRIELAND HOTELS &

• RESORT (Bakrie &

• Brothers Group), TOPOTELS HOTELS &

• RESORT (Ayola, Odua), METROPOLITAN GOLDEN MANAGEMENT (Horison Group), DISCOVERY HOTELS &

• RESORTS (Hotel Borobudur, Discovery Kartika Bali, Discovery Hotel Ancol, Palace Hotel Cipanas - Artha Graha Group), RECAPITAL (Grandkemang Hotel, Mesastila Hotel &

• Resort) and others White Brand. I believe that I have enough experience and qualification to undertake the important position.

General Manager (Pre-Opening) - EXORA VIEW HOTEL & SUITES NGANJUK - Nganjuk

(2025-08)

95 Rooms & Suites 4*

General Manager - BELA HOTEL & CONVENTION TERNATE - Ternate

(2023-06 - 2025-03)

195 Rooms & Cottage 4*

• GOP of the year 2023 & 2024
• Success leading team Rebranding from Sahid Hotel to Bela Hotel
• Project leader for Bela Hotel renovation
• Rebranding & take over management process from Sahid Molokai Morotai become Bela Hotel Morotai
• Feasibility study 'Bela Hotel Halimun – Menteng Jakarta'
• Feasibility study 'Bela Hotel Jati – Ternate, Maluku Utara'

General Manager - ODUA WESTON HOTEL JAMBI - Jambi

(2020-09 - 2022-01)

110 Rooms & Suite 3* (Topotels Hotels & Resorts)

• GOP of the year 2020 & 2021
• Revenue of the year 2021
• 'Satisfaction Category' from audit CHSE
• Award 'The Highest Revenue Growth' from Topotels Hotel & Resort

General Manager - AYOLA SUNRISE MOJOKERTO - Mojokerto

(2020-01 - 2020-08)

120 Rooms & Suite 3* (Topotels Hotels & Resorts)

Cluster General Manager - THE ACACIA HOTEL JAKARTA - Jakarta

(2018-10 - 2019-09)

208 Rooms + 40 Rooms & Suites 4* (Guntur Madutama Group)

Corporate SMM (I/C Business Development) - DISCOVERY HOTELS & RESORTS

(2013-10 - 2018-10)

JIHD – Group Artha Graha 4*-5*

• Feasibility Study & Technical Assistant Discovery Kendari Beach Hotel
• Feasibility Study & Technical Assistant Discovery Royal Emeralda Bogor
• Feasibility Study & Technical Assistant Discovery Hotel & Villa Benoa Bali
• Feasibility Study & Technical Assistant Palace Hotel Bogor
• Market Study Analysis for Take Over Process the Rich Prada Hotel Bali
• Market Study Analysis for Take Over Process Golden Flower Hotel Bandung
• Market Study Analysis for Take Over Process Gino Ferruci Hotel Bandung
• Market Study Analysis for Take Over Process Serella Hotel Bali
• Market Study Analysis for Take Over Process Kartika Hotel Pontianak
• Create & Analysis Autograph Design Collection for Hi-Tech Hotel Concept in SCBD – Jakarta
• Create standardization Feasibility Study Analysis for Business Development section
• Pre-Opening Discovery Hotel & Convention Ancol

Corporate GM Sales & Marketing - MGM (Horison Group)

(2013-02 - 2013-09)

3* - 4*

• Setting up Mandatory Event & Activity for all of properties such as: standard reporting, rate structure, cross selling, package program, multi brand campaign, yearly calendar of event & activity
• Create & Lead the First MGM EXPO at Jogjakarta together with grand opening @HOM Hotel Gowongan (table top, bazaar wisata, national sales blitz, and press conference)
• Create & lead the First GM & SMM Get Together 1st session at Purwokerto (18 properties)
• Pre-Opening Horison Hotel Pekalongan
• Pre-Opening @HOM Platinum Hotel Jogjakarta
• Pre-Opening @HOM Semarang
• Re-Branding & Re-Opening Horison Hotel Berastagi

Dept. Head of Business Development, Site Acquisition & Network Investment - BAKRIELAND HOTELS & RESORTS

(2011-06 - 2013-01)

Bakrie Brothers Group 4*-5*

• Bakrieland Hotels & Resorts will be developing 50 budget hotels in the next 5 years with BOT system or long lease and I managed to provide the land by collaboration with government, corporate and private property
• Market Study Analysis for Take Over Process Garden Hotel Bontang
• Create & implement project opening plan both pre operation & post operation, hotel audit & valuation, site acquisition & valuation, determine the quality of the land in terms of market, economic growth, competitor, city development for new hotel opening & hotel conversion (take aver)
• Member of Team Alpha Project with special task to develop flag ship hotel with development model: BOT, Asset Utilities, Share Investment
• Market Study Analysis for BOT/Asset Utilities Process: Hotel Atlit Samarinda, Asset PT. Pos Indonesia, Asset PT. Bulog Indonesia, Asset PT. Kereta Api Indonesia, Asset Kesultanan DI Yogyakarta

Corporate DOSM - CHOICE HOTEL INDONESIA

(2006-03 - 2008-03)

3*-5*

• Create & implement uniform of report, sales & marketing plan and training
• Create corporate mandatory program: Yearly National Sales Blitz, Sales & Marketing get together, National Travel Mart
• Setting up pre-opening budget & yearly budget for all hotel project
• Pre-Opening Clarion Hotel Makassar
• Pre-Opening Quality Hotel Manado
• Pre-Opening TS Suite Hotel Surabaya
• Pre-Opening Plaza Inn Kendari
• Pre-Opening Comfort Hotel Sagita Balikpapan
• Re-Branding & Pre-Opening Comfort Hotel Tanjungpinang
• Re-Branding & Pre-Opening Comfort Hotel Sorong Papua Barat

General Manager - SRIWEDARI HOTEL YOGYAKARTA - Yogyakarta

(2009-07 - 2011-06)

3*

Director Sales & Marketing - GRANDKEMANG HOTEL JAKARTA - Jakarta

(2004-10 - 2006-03)

Recapital Group 4*

• Main committee for hotel Rebranding from Hotel Kemang Hotel to Grandkemang Hotel, collaboration with Maki-Maki Branding Consultant develop & create: Hotel image, Company profile and Brand identity
• Pre-opening team and setting up: Pre-opening budget, Sales & Marketing objective, blue print operational of Sales & Marketing
• Increase more than 100% for: Hotel Revenue, ARR, Room Revenue after hotel re-opening
• Increase Malaysian market who will shopping in Pasar Pagi Manga Dua and collaboration with Malaysian Travel Agent and also join in MATTA FAIR
• Success become indicator of additional account for NKA Accor especially in Travel Agent Segment, such as: MG Holiday, Pasopati Tour & Travel, Haryono Travel, KAHA Travel, Dunia Wisata

Sales & Marketing Manager - MERCURE REKSO HAYAM WURUK

(2003-05 - 2004-10)

Accor Group 4*

Director Sales & Marketing - GRAND CANDI HOTEL SEMARANG - Semarang

(2002-04 - 2003-04)

5*

Sales & Marketing Manager - IBIS MANGGA DUA JAKARTA - Jakarta

(2000-10 - 2002-04)

Accor Group 3*

Telephone Operator, Reservation, Reception, Regional Sales Executive - ACCOR SURABAYA - Surabaya

(1994-01 - 2000-12)

Accor Group 3*-4*

• Best employee and got promotion from Telephone Operator to Reservation
• Best employee and got promotion from Reservation to Reception
• Best employee and got promotion from Reception to Sales Executive Ibis Rajawali
• Getting promotion from Sales Executive become Regional Sales Executive selling 3 hotels: Mercure Surabaya, Novotel Surabaya and Ibis Rajawali Surabaya
• Increase market government for Novotel approximately 50% & 20% for Ibis
• Success become Main Committee of Miss Novotel Surabaya
• Success become main committee for Social Activity between Accor Regional Surabaya, KPAD (Komisi Penanggulangan AIDS Daerah) and USAID
• Leader for the competition among Accor hotel in Surabaya for General Staff Gathering Accor Day and Ibis Rajawali Surabaya won twice for this event

Foreign Language - School of Foreign Language 'SATYA WIDYA'