Akmal Zaidan

Information Systems graduate with experience in brand marketing across sports, lifestyle, and consumer brands. Experienced in supporting marketing campaigns, digital marketing activities, content planning, KOL partnerships, promotional activities, and brand activations. Also experienced in customer segmentation and data analysis, with a focus on applying consumer insights to support marketing and business growth.

Brand Marketing Intern at MAP Active Asia (2026-02 – 2026-08)

Supported 360° marketing execution across Diadora, Lotto, K-Swiss, and Airwalk, covering campaign planning, digital marketing, KOL partnerships, promotional activities, and brand activations

• Supported the planning and execution of major marketing campaigns across multiple brands, covering social media and CRM communications through EDM, push notifications, and WhatsApp messages
• Managed digital marketing activities across social media and e-commerce channels, coordinating product highlights, editorial calendars, digital advertising, campaign messaging, and creative requirements across multiple brands
• Managed KOL and influencer collaborations across multiple brands, from talent sourcing and collaboration briefs to product seeding, deliverable tracking, documentation, and campaign recap reporting, while coordinating with external social media & KOL agencies
• Assisted in marketing execution across digital and offline activities, including Planet Sports Asia Run 2026 for Diadora, supporting on-ground event execution, participant engagement, event requirements, and coordination with internal teams, operations, vendors, and external partners

Brand Communications at Alamak Chicken Indonesia (2025-10 – 2026-06)

• Developed content strategies and marketing assets aligned with campaign objectives, target audiences, and brand communication needs
• Executed promotional campaigns across social media platforms to support brand awareness and customer engagement
• Monitored campaign and sales performance to evaluate marketing effectiveness and identify opportunities for future initiatives
• Supported promotional planning, visual communication, and customer-facing marketing materials to strengthen brand presence

Creative Designer Intern at Katslab (2025-12 – 2026-02)

• Supported creative deliverables for multiple client brands across social media, digital content, and brand communication materials
• Developed monthly content plans and visual concepts based on brand identity, communication direction, and audience characteristics
• Created and adapted visual assets across various content formats while maintaining consistency with each brands visual identity
• Collaborated with creative and account teams to develop concepts, present ideas to clients, and incorporate feedback into final deliverables

Bachelor of Science in Information Systems – GUNADARMA UNIVERSITY (2022-09 – 2026-08)