Al Kahfi

Digital Marketing Specialist with 3+ years of experience driving brand growth, performance marketing, and customer acquisition across web, social media, and paid channels. Proven success in increasing engagement (+30%), improving email CTR (+15%), and optimizing conversion funnels through data-driven strategies. Experienced in SEO/SEM, paid ads, analytics, and content-driven growth for startups and SMEs.

Comfortable working remotely and aligning with company time zones to ensure effective collaboration and timely delivery.

Digital Marketing Specialist (Project-Based) at Loving Social Media (2026-01 – Present)

Managed and executed content strategies for multiple clients across various industries

• Managed and executed content strategies for 6+ clients across various industries, producing static posts, carousels, and short-form video (Reels).
• Conducted in-depth market and competitor research to support client onboarding and strategic positioning.
• Developed brand guidelines to ensure visual consistency, tone alignment, and cohesive messaging across digital platforms.
• Planned and maintained content calendars, ensuring timely publishing aligned with campaign objectives.
• Optimized social media performance through analytics tracking (engagement rate, reach, CTR), implementing data-driven improvements.
• Collaborated closely with founders and stakeholders to align content execution with growth goals.
• Supported paid campaign creatives and organic growth initiatives to enhance brand visibility and audience engagement.
• Utilized AI tools and automation platforms to streamline content production and improve workflow efficiency.

Social Media Manager (Project-Based) at Storyfiner (2026-02 – Present)

Developed and executed B2B-focused social media strategies across multiple platforms

• Developed and executed B2B-focused social media strategies across LinkedIn, Instagram, Facebook, and X (Twitter).
• Created high-quality content including static posts, carousels, thought-leadership pieces, and short-form video aligned with brand positioning.
• Managed content scheduling and publishing workflows to ensure consistency and optimal engagement timing.
• Leveraged AI tools (ChatGPT, Gemini, Sora 2, Veo 3 content automation platforms) to streamline ideation, copywriting, and performance optimization.
• Analyzed engagement metrics (reach, impressions, CTR, engagement rate) to refine content direction and improve visibility.
• Collaborated with internal stakeholders to align messaging with business objectives and lead-generation goals.
• Optimized content for B2B audience targeting, focusing on authority building and brand credibility.
• Maintained cross-channel consistency in tone, branding, and campaign messaging.

Digital Marketing Specialist at Quantum Mobility (2023-02 – 2025-02)

Led brand refresh and managed digital marketing initiatives

• Led brand refresh for Quantum Mobility, increasing brand consistency across digital channels.
• Managed and optimized website development using WordPress and Elementor, improving UX/UI.
• Spearheaded social media campaigns, boosting follower engagement by 30%.
• Collaborated on Facebook, Instagram, and Google Ads, optimizing conversion rates and reducing CAC.
• Created data-driven reports, tracking KPIs such as CTR, conversion rates, and ROI.

Diploma in Business Administration – Politeknik Negeri Batam (2020-08 – 2024-11)