E-commerce Specialist at PT. Generasi Sehat Cerdas (2025-10 – Present)
Manage and optimize daily store operations and marketplace campaigns
- Manage & optimizing daily store operations (product listing, ratings, fulfillment & return, ads, etc)
- Planning and executing marketplace campaigns aligned with overall business objectives
- Collaborating with marketing, design, & logistics teams to ensure seamless execution across e-commerce platforms
- Monitoring stock levels, pricing, and product availability to support seamless campaign execution and daily operations
- Analyzing store sales metrics, conversion rates, and other marketing metrics
- Cultivating strong relationships with key accounts and business partners to drive sustainable sales growth
E-commerce Specialist at PT. LAC Indah Perkasa (2024-07 – 2025-10)
Managed multiple store accounts across different e-commerce platforms
- Managing multiple store accounts for different platform (Shopee, Tiktok, Lazada) & brand products
- Optimizing products content & ads
- Analyzing new brand products, competitor's pricing, and trends
- Monitoring key metrics such as sales performance, traffic, conversion rates, and bounce rates
Digital Marketing at Three Pigeon Indonesia (2024-03 – 2024-06)
Digital marketing support and e-commerce optimization
- Design, developing and updating product content on E-Commerce
- Optimizing E-Commerce ads to make it perform better and get higher ROAS
- Analyzing the performance metrics and identify trends and opportunity for improvement
- Plan, analyze & provide campaign strategy recommendations
Performance Marketing at RevoU (2023-05 – 2023-09)
Performance marketing and digital advertising campaign management
- Lead team project on Google Ads campaign, successfully generated 13 quality leads in 5 days while maintaining campaign budget
- Conduct research for competitor analysis, A/B testing and optimization for meta ads on group project
- Provide ad copywriting and allocating and managing advertising budgets effectively
- Conduct SEO Audit as a group project by performing keyword research and competitor analysis
- Made a content brief for copywriter, and conduct SERP competitor analysis
- Perform website audit using Screaming Frog
Store Team Leader at PT. Tritunggal Adi Perkasa (llaollao Indonesia) (2020-12 – 2023-04)
Store leadership and operations management with transferable skills to digital marketing
- Sales and Marketing Knowledge - Increase 25% of sales revenue target for 3 months
- Team Management and Team Leading - Experience in making schedule, leading and managing teams, also conducting training for a new staff
- Critical Thinking and Problem Solving - Solving day-to-day problem or customers compliance in short time and well mannered
- Analytical Thinking - Analyzing daily and monthly reports to ensure accuracy in data input and to prevent fraud
- Customer Relationship - Building strong customer relationships is a skill I leverage to enhance brand loyalty
- Detail Oriented - Being detail-oriented to ensures precision in all aspects especially when dealing with data related to numbers
- Quality Assurance - Ensure the consistency of product flavor, texture, ingredients, operational equipment align with the company's quality standards
- Inventory Management & Supply Order - Oversee inventory and procurement processes to maintain optimal stock levels, prevent shortages, and ensure smooth daily operations with cost-effective supply strategies
