Alaa Alraoy

Highly accomplished, hands-on Global Sourcing & Procurement Manager with over 7 years of progressive experience leading international purchasing, supplier negotiations, and supply chain optimization across China, the GCC, and Europe. Specialist in the toys and consumer goods sectors, with an active, deep-rooted network of manufacturing partners in key Chinese hubs (Shantou/Chenghai, Yiwu, Shenzhen). Proven track record of managing $20M+ in annual sourcing spend, conducting factory audits, and strictly enforcing EU safety standards (EN71/CE) directly on the factory floor.

Purchasing Manager at ANSAR GROUP (2017-01 – Present)

• Global Sourcing Leadership: Spearheaded international purchasing for a multi-country retail chain, managing over $20M+ in annual spend sourced directly from China.
• Supplier Development & Sourcing: Developed and maintained a robust vendor base of toy and hardgood manufacturers in China, transitioning the company to direct-factory sourcing to eliminate intermediary broker costs.
• Quality Assurance & Compliance: Directed on-site factory audits and trade show representations, ensuring all imported children's toys and products met strict regional and international quality and safety benchmarks.
• Supply Chain Optimization: Centralized and streamlined the group's procurement workflow, resulting in a 22% increase in delivery efficiency and reducing overall lead times across all GCC branches.
• Cost Sourcing Excellence: Negotiated high-volume contracts to secure an average of 15% cost savings on critical, high-margin consumer product categories.

Assistant Purchasing Manager at 2in1 Food Company (2013-01 – 2017-12)

• Managed end-to-end purchasing of raw materials and machinery, ensuring production schedules remained fully aligned with supply chain pipelines.
• Re-negotiated vendor terms and optimized supplier selection, resulting in a 10% procurement cost reduction and an 18% improvement in delivery lead times.
• Partnered with production and planning teams to forecast demand accurately, reducing inventory waste by minimizing stockouts.

Higher Diploma in Business Administration & Computer Science – Hebei Institute of Communications | Cairo Branch (2005-06)