Allen Bali

Strong communicator with seventeen years experience in sales and business development, seeking to utilize in Marketing to direct sales personnel and negotiate new opportunities with targeted stakeholders. Enthusiastic sales manager would be thrilled to develop and implement effective strategies at tourism & hospitality, bringing ability to surpass business objectives and increase sales revenue.

Corporate Sales Manager at PT. Kopindo Jaya Group (2023-10 – Present)

• Developed and executed corporate sales strategies to expand enterprise accounts, strengthen client relationships, and drive consistent revenue growth.
• Led full-cycle sales efforts from prospecting and qualification through negotiation and closing, maintaining a disciplined pipeline and forecast accuracy.
• Built and managed long-term partnerships with key decision-makers, tailoring solutions to align with client business objectives and procurement requirements.
• Collaborated with marketing, product, and customer success teams to deliver integrated proposals and improve conversion rates across the sales funnel.
• Conducted market and competitor analysis to identify new business opportunities, refine positioning, and support territory planning.
• Prepared persuasive presentations, proposals, and contracts for C-level stakeholders, ensuring clear value articulation and commercial alignment.
• Negotiated pricing, service terms, and renewal agreements to protect margins while meeting customer expectations and retention goals.
• Established account development plans for strategic clients, increasing cross-sell and upsell opportunities across product lines.
• Trained and mentored junior sales representatives on consultative selling, objection handling, and account management best practices.
• Monitored sales performance against targets and implemented corrective actions to improve pipeline quality and team productivity.
• Represented the organization at industry events, executive meetings, and networking forums to strengthen brand visibility and generate qualified leads.
• Achieved 115% of annual revenue target by expanding a portfolio of enterprise accounts and securing high-value renewals.
• Improved conversion rates by 18% through refined qualification criteria, targeted outreach, and enhanced proposal quality.

Sales & Marketing Manager at LULIN’s BEACH CAFÉ & RESTO (2023-05 – 2023-07)

• Sales Strategy & Business Development:
• Develop and implement sales and marketing strategies to increase revenue, expand market reach, and strengthen the restaurant’s competitive positioning within Bali’s hospitality and tourism industry.
• Corporate & Travel Trade Relations:
• Establish and maintain business relationships with corporate clients, travel agents, tour operators, Destination Management Companies (DMCs), event organizers, hotel partners, and other relevant industry stakeholders.
• Revenue Generation & Sales Growth:
• Identify new revenue opportunities, develop sales initiatives, and implement promotional programs to increase restaurant occupancy, customer traffic, average spending, and overall sales performance.
• Marketing & Promotional Campaigns:
• Plan and execute marketing campaigns, seasonal promotions, special dining offers, and event-based initiatives to enhance brand awareness and attract new customers.
• Digital Marketing & Brand Awareness:
• Coordinate digital marketing activities across social media platforms, online channels, and other promotional media to strengthen brand visibility, customer engagement, and market presence.
• Group & Event Sales:
• Develop and manage sales opportunities for group dining, corporate gatherings, private events, celebrations, special occasions, and other restaurant-related functions.

Marketing Consultant at SHANTI COLLECTION (2022-12 – 2023-05)

• Marketing Strategy & Planning: Provide strategic marketing recommendations and develop marketing plans aligned with business objectives, brand positioning, and long-term growth targets.
• Business Development: Identify new market opportunities, potential customer segments, and strategic initiatives to expand market reach and strengthen business performance.
• Brand Positioning & Development: Advise on brand identity, market positioning, promotional messaging, and communication strategies to enhance brand awareness and market competitiveness.
• Market Research & Competitor Analysis: Conduct market research to evaluate industry trends, customer preferences, competitor activities, and emerging business opportunities within the hospitality and tourism sectors.
• Digital Marketing Strategy: Recommend digital marketing initiatives across social media, online platforms, and other relevant marketing channels to improve brand visibility, customer engagement, and lead generation.

Sales & Marketing Manager at KUPU KUPU JIMBARAN VILLAS & SPA by L’OCCITANE (2022-12 – 2023-05)

• Responsible for Corporate and Travel Agent Room Sales for the hotel.
• Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
• Update action plans and financial objectives quarterly.
• Identify new markets and business opportunities and increase sales.
• Represent Hotels in various events and exhibition.
• Implements all sales action plans related to my market areas as outlined in the marketing plan.
• Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.
• Able to provide Quick and timely responses, immediate communication to the properties, develop professional long term business relationships.
• Provide the highest quality of service to the customer at all times.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Executes and supports the operational aspects of business booked (e.g. CVGR, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence).
• Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
• Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels.
• Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals.
• Accompany sales team on sales calls to potential clients to assist in development of the account and to access the effectiveness and sales skills of the sales person.
• Assess additional training needs based on data gathered and interaction with sales team from property visits.
• Attending all department and hotel meetings as necessary.
• Targeting key accounts potential for the company.

In Destination Sales Manager at DISCOVA INDONESIA (2022-06 – 2022-08)

• Able to prepare the vision, plans, and goals for IDS Indonesia.
• Able to identify opportunities to grow sales, especially within the hotel industry.
• Work closely with other Discova departments including Product to form a clear strategic direction.
• Be able to lead a team of sale people to reach sales targets and ensure that we continually identify opportunities for new tour desks and destinations.
• Business development and implementation of a local marketing plan to drive sales in each destination including PR, campaigns and other marketing activities with channel partners eg. Hotels.
• Understand and analyses team budget, PNL and financial reports.
• Service all internal and external inquiries professionally and efficiently within 24 hours or according to business needs.
• Identifying gaps for development to improve the customer experience eg training analysis, complaint handling or mastery in the customer sales experience. Develop quality monitoring programs (mystery shoppers, customer satisfaction survey, etc.).
• Resolve customer service issues to customer’s satisfaction with appropriate corrective and preventive measures.
• Oversee regular audits to minimize risk of fraud.
• Empower team members to take ownership of their work through appropriate delegations and trainings and create an environment where people feel supported, connected, and empowered.

Assistant Sales & Marketing Manager at PT. JAPAN TRAVEL BUREAU (JTB) INDONESIA (2019-01 – 2022-05)

• Provided recommendations to marketing based upon current revenue and opportunities to exceed channel sales goals.
• Key Contributions Promoted from collections to account management after outperforming the entire department.
• Experienced in managing Sales Team in meeting sales goals and objectives.
• Sell JTB Indonesia products and services, meet or exceed sales goals Customer service.
• Generate Charter Transport Business, Activities FIT/Group, Advertising Media service sales within serviceable markets.
• Prepared and managed individual title budgets; consistently achieved sales goals while remaining at or below target budgets.
• Team responsibility is the renewal and up sell and cross-sell of current customer base.

Assistant Sales & Marketing Manager at PT. KURA KURA (KURA-KURA BUS) (2017-01 – 2019-01)

• Manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
• Manage the sales targets/performance standard setting processes and communicate to each level of client management.
• Prepare price/promotion briefs with fully-equipped information for frontline field sales teams before each new operating month begins.
• Work with Sales teams and P&O to finalize criteria and achievement numbers within the timelines of incentive payment dates.
• Collaborate with Trade Marketing and Supply Chain Management to identify and execute strategies/plans to manage over, less, out-of-stock or write-off stock items.
• Manage and monitor any special projects related to selling, order processing, customer service and logistics.
• Monitor and drive continuous improvements of the operational performance in terms of services, efficiency, quality and safety.
• Collaborate with cross-functional leaders (e.g. in Trade Marketing, Field Marketing and Supply Chain Management) to ensure smooth operations in sales management and customer experience.

Operation Manager at PT. KURA KURA (KURA-KURA BUS) (2015-01 – 2016-12)

• Objectives of this role is maintain constant communication with management, staff, and vendors to ensure proper operations of the organization.
• Develop, implement, and maintain quality assurance protocols.
• Grow the efficiency of existing processes and procedures to enhance and sustain the organization’s internal capacity.
• Actively pursue strategic and operational objectives.
• Ensure operational activities remain on time and within a defined budget.
• Track staffing requirements, hiring new employees as needed.
• Oversee accounts payable and accounts receivable departments.
• Lead, motivate, and support a large team within a time-sensitive and demanding environment, including career development plans for all direct reports and problem resolution.
• Manage data collection for updating operations metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service.
• Partner with cross-functional teams to improve proprietary tools and systems.
• Work closely with legal and safety departments to ensure that activities remain compliant.
• Oversee materials and inventory.
• Conduct budget reviews and report cost plans to upper management.

Assistant Operation Manager at PT. KURA KURA (KURA-KURA BUS) (2014-08 – 2014-12)

• Provide support to the operations manager in the day to day running of the organization.
• Develop work rules and guidelines for company employees.
• Identify what is required for staff to carry out their duties.
• Schedule projects and ensure assignments are carried out as planned.
• Work hand-in-hand with top management staff concerning work/operational issues and other activities.
• Draw up reports regarding operations in the company and pass them to top management whenever it is requested for.
• May be responsible for preparing yearly budget for the company so that at the end of the year, performances(profits or losses) will be analyzed alongside the budget that was used.
• Serve as a guide to fresh employees so as to make sure that they adhere to company rules and that the result of their various tasks meet company standard.
• Oversee financial issues and the development of long term goals that enhance company growth.
• Carry out evaluation of company’s present operational goals and suggest ways of improving important areas.
• Maintain and organize company’s facilities.
• Educate operations team on company policies and excellent service standards.
• Preparing work orders for crew or receiving work orders from work crews.
• Being in charge of communications within company assigned territories.
• Keeping and organizing work requests, customer requests, completed work requests, charges for work performed, expenses for services performed, inventory records and other information.

Supervisor Operation at PT. KURA KURA (KURA-KURA BUS) (2014-05 – 2014-07)

• Weekly and Monthly Fuel Bus Report.
• Bus Time Schedule Arrangement.
• Checked and Control Driver and Dispatcher Attendance.
• Inventory Condition Report.
• Driver Shift and Delivery Control.
• Preparation for Fuel Receipt.
• Ticket Crews Departure and Delivery Control.
• Emergency and Accident Contact.
• Incident Report by Email.
• Operation Inventory Purchase Request.
• Accessories Purchase.
• Second Hand Inventory Sales.
• Inventory Check and Control.
• Contact to vendors about cancellation.

Dispatcher at PT. KURA KURA (KURA-KURA BUS) (2014-03 – 2014-04)

• Daily Check Bus Ritase, Check Driver Attendance, Record Log Book Incident Record.
• Emergency or Accident Report.
• Daily Preparation Bus Checklist, Bus Licence Preparation.
• Control Driver Check In/Out.
• Prepare Bus Time table for Driver.
• Radio Communication and Information.
• Update Display Booth System.
• Bus Status Email.
• Dispatch Buses Arrival and Departure.
• Driver Shift Control.
• Contact to vendors about cancellation.
• Bus Parking Lot Arrangement.
• Check and Control Bus Cleaner.

Dispatcher at BLUE BIRD GROUP (2005-05 – 2014-01)

• Scheduling and dispatching drivers, work crews, vehicles or equipment; relaying information; using telephones, two-way radios or text messages; speaking with supervisors or customers to resolve problems; preparing daily work schedules; preparing work orders; communications within company territories; keeping and organizing work requests, customer requests, completed work requests, charges, expenses, inventory records and other information.

Bachelor of Marketing Business – STIE PERBANAS SURABAYA (1996 – 2000)