Andy Roshadi

Senior UI/UX Designer with 5+ years crafting enterprise-grade HR and recruitment products used by 5,000+ employees across Indonesia's largest media company. I turn complex workforce workflows — attendance, payroll, hiring pipelines — into intuitive experiences that drive measurable outcomes: 45% faster hiring, 20% more internal promotions, 10,000+ app installs in 3 months. I work at the intersection of UX research, product strategy, and scalable design systems to ship products that HR teams and employees actually want to use.

Senior UI/UX Designer at Trans TV (TRANSMEDIA Group) (2021-11 – Present)

Mentored UI/UX and Graphic Design interns over 3 years through Kampus Merdeka MSIB and Magang Hub (Kemenaker), guiding design process from brief to delivery and supporting their transition to professional design practice. Designed and launched an HRIS web and mobile platform that streamlined attendance, leave, reimbursement, and payroll workflows for 5,000+ employees across TRANSMEDIA Group (TRANSTV, CNN Indonesia, CNBC Indonesia, detikcom, CXO Media, Trans Media Sosial, Beautynesia). Led UX strategy and end-to-end design for a candidate assessment module, contributing to a 20% increase in internal promotion rates.

Designed a career mobile platform from discovery to delivery, achieving 10,000+ installs within 3 months and improving hiring pipeline efficiency by 45%. Built the Allobank Festival recruitment portal used by 50+ CT Corpora subsidiaries, covering job postings, candidate assessments, and administrative dashboards. Collaborated closely with HR, engineering, and business stakeholders to align product requirements with user needs and ensure high adoption of newly launched features.

• Conducted end-to-end UX research including user interviews and usability testing with HR teams and employees, translating findings into actionable design decisions that directly shaped product direction and stakeholder alignment.
• Facilitated design sprints to rapidly align cross-functional teams — HR, production, and business stakeholders — on product requirements, reducing back-and-forth and keeping delivery on track under tight deadlines.
• Navigated technical constraints and aggressive timelines by prioritizing iterative design cycles — delivering testable prototypes early, incorporating feedback quickly, and maintaining design quality without compromising on user needs.
• Built a comprehensive Figma design system from scratch — spanning 100+ components, design tokens, and interaction patterns — adopted across 7 TRANSMEDIA subsidiaries, ensuring visual consistency and significantly reducing design-to-development handoff time.

Graphic Designer at North Creative Agency (2021-03 – 2022-01)

Developed high-fidelity landing page mockups and key user flows in Figma, directly informing development basis for multiple FMCG campaigns.

Graphic Designer (Freelance) at Bank Sulselbar (2021 – 2021)

Designed conversion-focused digital collateral (email blasts, banners) for Sulselbar Digital Banking, optimizing visual elements for higher click-through rates.

Creative Designer at Duduk Sebentar Podcast & With Kopi (2018 – 2020)

Established and implemented a cohesive brand identity system for the podcast and retail brand, directly contributing to listener base growth and market recall. Created packaging designs and campaign collateral for With Kopi, strengthening brand recall in local markets.

Bachelor's Degree in Computer Science – Brawijaya University (2015 – 2020)