Ardika Pradnya

Grew up in Jakarta, Indonesia and lived in Paris, France where i received both undergraduate and post graduate degree focusing on marketing and business, I have learned the importance of story telling, and owning a unique voice. It sparked a passion in me to dive in to the creative world and craft impactful messages that can captivate people.

I utilized this passion in my career as a Senior Copywriter in a creative agency ecosystem today. Where I have been entrusted to create many campaigns and lead multiple creative projects.

Senior Copywriter at Publicis Groupe Indonesia (2022 to now)

• Concepting digital and 360 campaigns
• Pitching
• Always-on social media content writing
• Leading multiple creative projects
• Clients include: L’Oreal PPD, Garnier, Heinz, Heineken, Singapore Tourism Board, Nido, Skippy, Joyday, ABC Sambal

Senior Copywriter at Mata Angin (2020 to 2022)

• Concepting 360 campaigns,
• Pitching
• Clients: COSRX, Ariul, Mediheal, Bank Jago, BCA, etc.

Copywriter at Handoko (2018 to 2020)

• Client: Bank Mandiri.

Digital Coordinator at L‘Officiel Indonesia (2017-2018)

• Writing and contributing articles online and print
• Interview sources (Celebrities, KOL)
• Coordinate with all contributors

Bachelor of Business Administration

Institut Supérieur de Gestion Paris, 2011

MBA Luxury Brand Marketing and International Management

Sup de Luxe Paris, 2013