E-commerce Lead, Indonesia at Petour Petfood Indonesia (2026-03 – 2026-06)
- Initiated comprehensive campaign planning to drive Gross Merchandise Value (GMV), successfully optimizing Average Order Value (AOV), traffic generation, and Ads ROI.
- Achieved 200% sales growth versus Business as Usual (BAU) baseline during 'Twin Date' mega campaigns.
- Drove a 300% growth during Payday campaigns compared to previous historical Payday and Twin Date events.
- Enhanced sales video performance by 40% month-over-month, overseeing the strategy and deployment of 200 high-converting videos per month.
- Direct and scale live-streaming operations, managing 14 hours of daily streaming across 5 dedicated rooms with 11 hosts.
E-commerce Manager at Aright Marketing Indonesia (2025-01 – 2026-03)
- Generated 2x GMV against annual targets through strategic digital merchandising and agile promotional planning.
- Scaled and restructured the e-commerce organizational layout, expanding the team from 7 to 17 members.
- Drove aggressive and sustained business growth, consistently achieving 300% month-over-month increases in digital sales.
Digital Commerce Key Account Executive / CDM at Mars Symbioscience (Mars Petcare) (2022-05 – 2025-01)
- Drove Quick Commerce channel growth, achieving exceptional four-digit year-over-year percentage increases.
- Established and rapidly expanded the social commerce operational presence for Mars Petcare in the Indonesian market.
- Drove robust brand premiumization strategies across major Marketplaces and Quick Commerce platforms.
- Accelerated market penetration strategies through collaborative e-retail partnerships and Quick Commerce channels.
E-commerce Specialist at Ariston Group (2021-03 – 2022-05)
- Drove brand visibility and expanded market share via targeted marketplace marketing activities and optimal cataloging.
- Achieved 2x year-over-year annual sales targets within an accelerated 8-month timeframe.
- Developed and implemented an automated E-commerce Performance Dashboard utilizing Google Data Studio for real-time tracking and executive decision-making.
Key Account Executive at IDMarco Perkasa Indonesia (2020-12 – 2021-02)
- Managed strategic relationships and commercial operations for 3 key principles/brands.
- Developed highly competitive pricing strategies to maximize marketplace conversion rates and profitability.
- Created and implemented Standard Operating Procedures (SOPs) for product listings to ensure brand consistency and operational excellence.
E-commerce Supervisor at Star Cosmos (2020-09 – 2020-11)
- Launched Cosmos Authorized Store network, establishing 14 distinct shipping points across Indonesia to optimize fulfillment.
- Developed comprehensive SOPs for both remote and in-house operational workflows, standardizing procedures across multiple nodes.
Account Executive at Star Cosmos (2019-04 – 2020-08)
- Drove Official Store business growth, achieving consistent 3x month-over-month revenue increases.
- Collaborated with top management to conceptualize and develop core operational SOPs governing daily e-commerce activities.
